TJ Vasquez
In the fast-paced world of content creation, constantly churning out fresh and engaging material can be incredibly challenging. However, you have a goldmine of potential right under your nose: your existing content. Repurposing content not only saves time and effort, but it can also extend the reach of your message to new audiences.
For example, you may have an entire blog’s worth of content that only a segment of your audience reads, but if you convert some of that content into videos and podcasts, you’re inviting a different type of viewer to gain insights from what you have produced.
In this short guide, we’ll explore a few effective strategies for repurposing content to maximize its impact.
Identify Evergreen Content
Start by identifying the evergreen content you have in your arsenal. The term “evergreen content” refers to pieces of information that remain relevant and valuable over an extended period of time. These pieces can be transformed into different formats without losing their relevance.
Examples of evergreen content include in-depth guides, how-to articles, and comprehensive lists. These pieces serve as the backbone of your content library, providing a solid foundation for repurposing efforts.
Once you have determined which content you can reuse without it getting lost in translation, you can begin repurposing your pieces so that they reach wider audiences. Repurposing content effectively can take on one of many forms, which we will cover below. Try these ideas if you want to convert one piece of content into a new format.
Create Infographics
Infographics are powerful tools for conveying complex information in a visually appealing manner. Extract key points, statistics, or steps from your written content and turn them into eye-catching graphics. Remember to maintain consistency with your brand’s colors, fonts, and style to reinforce your brand identity.
Tools like Canva or Adobe Illustrator can help you design professional-looking infographics even if you’re not very experienced when it comes to design.
Try Videos for Repurposing Content
Transforming written content into videos can dramatically expand your reach. You can create tutorials, short animated pieces, or even vlogs based on your existing articles.
Platforms like YouTube and Instagram are great for sharing video content. Additionally, these platforms present content creators with opportunities to engage with their audiences by responding to comments and questions, which helps foster a sense of community around the content presented.
Produce a Podcast
If you’re looking for effective methods for repurposing content, consider turning written pieces into an audio format in order to appeal to a new audience segment. For example, if you have a blog post with valuable insights, consider recording a podcast episode or series discussing each of those points in greater detail.
Focus on delivering your content in a clear and engaging manner, and consider inviting guests to provide additional perspectives and expertise on the topics you cover.
To get started with producing podcast content, try using platforms like Spotify for Podcasters or Libsyn.
Repurpose Content Through Webinars and Courses
You might also choose to use your existing content as the building blocks for courses or webinars. Repurposing content in this way allows for real-time interaction with your audience. This can help you build an even stronger community around your brand and your content.
Promote your live events in advance, and encourage participants to ask questions and provide feedback during the session for an interactive experience.
You can make use of platforms like Zoom, Webex, or Facebook Live to get started if you want to begin creating live class-formatted content.
Make a Presentation
Summarize key points from your content into concise slide decks or presentations. This is especially useful for repurposing long-form content into digestible formats for presentations, workshops, or seminars.
Use visuals effectively, incorporate engaging points, and maintain a clear and sensible flow to captivate your audience’s attention.
Tools like PowerPoint or Google Slides can help you create compelling presentations.
Turn Longform Content Into Social Media Snippets
Break down your content into bite-sized snippets for social media platforms. Create engaging visuals or share quotable segments to capture attention and drive traffic back to the original content.
Tailor your content to fit each platform’s specific audience and format, and consider leveraging hashtags to increase your content’s discoverability.
Platforms like Buffer or Hootsuite can help you schedule and manage your social media content.
Consider Repurposing Content with eBooks or Whitepapers
If you have a series of related articles, consider compiling them into an e-book or whitepaper. This provides a valuable resource for your audience and can be used as a lead magnet.
Pay attention to the layout and design to ensure a professional and user-friendly experience. Promote your e-book across your various channels and consider offering it as a free download in exchange for email sign-ups to grow your subscriber list.
Platforms like Amazon Kindle Direct Publishing or Canva (for PDFs) are great for self-publishing.
Repurposing content is a powerful strategy that not only saves time but also expands your content’s reach and impact. By utilizing different formats and platforms, you can engage with new audiences and reinforce your message. Remember, the key is to adapt your content without losing its core value, creating a continuous cycle of fresh, relevant material. So, take a look at your existing content library, and start unlocking its untapped potential today. With these strategies in hand, you’re well-equipped to breathe new life into your material and make a lasting impact in the digital landscape.
