What Is Curated Content? (And, When Should Your Brand Use It?)
So, what exactly is curated content? Curated content is work created by other people that you select, organize, and share...
Real Humans
Real Content
We write the reports, case studies, and sales enablement docs that buyers freaking love and download.
Storytelling by humans, for humans.
Real humans. Real Content.
Let's face it, ChatGPT writes content that is mundane, flat, and boring.
We can create hundreds of posts based on a blog, and the wonderful part about those posts is the short content is in your voice, because each post is either a direct quote or a paraphrase of what you said.
Our writers use AI for research and for editing. The research part of our work has vastly increased the writers' efficiency, and AI editing has now allowed our writers to focus on creating content rather than going back to edit. AI editing has also allowed our editors to free up their time.
AI SEARCH AUDIT
Search behavior is changing. Does AI know you exist?
The rate of people using LLMs for searching is increasing exponentially, and that increase is seen in Google's recent earnings call. You need to be seen by users in LLMs now, not later.
Get your free AI Search auditSee what we've been up to lately
Case studies, guides, videos, and other resources to help you grow.
Shopware
VaporFi’s Migration Story
Shopware
How Prestige Worldwide Launched Seven Storefronts on Shopware
Shopware
How UPPAbaby Consolidated 29 Sites into Seven Global Storefronts on Shopware
See the flywheel in action
The Content Flywheel
One monthly interview turns into articles galore, social posts, and a newsletter.
We created this so founders, marketing leaders, and business teams who need flipping great content finally get what they deserve. We run your marketing so you can run everything else.
See How the Flywheel Works
Brent and Isaac will be at The Running Event, December 1 - 3
Talk Commerce will be at The Running Event in San Antonio. Brent Peterson and Isaac Morey will record interviews with running industry brands.
Book an InterviewContent That Is The Shit
Not Content That Is Shit
We build a green field of content that works harder than a Jack Russell looking for dinner.
All written by humans, not dogs or AI.
Thought Leadership
Reports, original research, and case studies. We interview the stakeholders on the teams that matter and create content your customers will listen to.
Learn more →Blog & LinkedIn Articles
Articles for your blog and for LinkedIn, written by our writers in your voice.
Learn more →SEO
SEO is alive and well, and your site needs the attention. We help you build and maintain your website to SEO best practices.
Learn more →AEO
You've seen the bland line "in the ever-changing world of AI search." That ever-changing world is here, and you need to be aware of it. We help you get there and create content that search engines will pick up.
Learn more →HEO
Human Engagement Optimization. Buyers find you in Google, in a direct question to an AI tool, and in an AI recommendation. HEO is the layer on top of all three, the person who reads the answer and decides whether to call you.
Learn more →Social Media Content
Our crack team of super writers makes your posts sound like your brand. We write them from the long-form content you already approved, and we publish them for you.
Learn more →3-Day Event =
3 Months of Marketing
Hey! You're at your event and hoping to leave with something you can use. Leads, closed deals, and hopefully not a hangover. We hand you a complete set of marketing assets you can use for the next year.
Learn more →Email Marketing
Emails are easy. Consistent emails, week over week or month over month, are difficult. We make sure that happens. Our writers write your emails, publish them, and measure the results.
Learn more →SMS Marketing
SMS is as alive as email, and it's a great way to connect with your trusted customers. We help you build and set up your SMS campaigns.
Learn more →Trusted by Growing Brands
We work with commerce and B2B companies who take content seriously.
BigCommerce
Power modern buying experiences across brands, regions, and channels — all from a single, scalable foundation.
Learn more →ButterCMS
ButterCMS is a headless CMS trusted by SaaS, eCommerce, and enterprise teams. Fast integration, flexible APIs, and no-hassle content management.
Learn more →Contentful
Contentful is a leading composable content platform that replaces traditional CMS limitations with a flexible, API-first architecture.
Learn more →Astro
Astro builds fast content sites, powerful web applications, dynamic server APIs, and everything in-between.
Learn more →Adobe
Adobe Experience Manager (AEM) is a comprehensive content management solution for building websites, mobile apps, and forms. It combines digital asset management with powerful content management to deliver personalized, content-led experiences across every channel.
Learn more →HubSpot
Founded in Boston in 2006 as marketing software, today HubSpot is a complete customer platform that helps millions of businesses grow around the world.
Learn more →Hyva
Explore Hyvä Commerce, Hyvä Theme, Hyvä Checkout, Hyvä UI, and Hyvä Enterprise for fast, flexible, and powerful eCommerce stores.
Learn more →Run Free Project
The Run Specialty Commerce Platform. Bring your ideas to life with the tools you need to start selling online, in app, and everywhere in between.
Learn more →Evrig Solutions
Evrig builds and grows Adobe Commerce and Magento stores with a certified team led by a 2X Magento Master. Adobe Silver Partner and Hyva Gold Partner.
Learn more →AraGrow
Part-time senior technology leadership for growing businesses. IT consulting, AI automation, and system modernization from Minnesota, serving the US.
Learn more →Shopify
Build or grow your business fast with AI. Get more than ecommerce software with tools to manage every part of your business.
Learn more →WooCommerce
WooCommerce is the open-source ecommerce platform that helps merchants and developers build successful businesses for the long term.
Learn more →How It Works
From first call to first draft in 1 week.
We start with a call to learn how you talk about your business and who buys from you.
We look at your Google Analytics and Google Search Console to see what already works, and we pick topics from there.
We meet with you every other week.
A writer drafts each piece, and an editor reads it before you see it.
You approve it, and it goes live on the schedule we set together.
What Our Clients Say
Real People, Real Results
After implementing Content Cucumber’s AI search audit, I got my first-ever cold inquiry within a month. This never happens. The prospect told me they found me through ChatGPT search.
Here at Shopware we lean heavily on Content Cucumber to help us with the creation of our case studies. You always know how to capture the unique perspective of the merchant, and power of both Shopware and our ecosystem.
Tremendous help balancing the speed and efficiency of AI-supported content with real, valuable industry knowledge.
People started mentioning my email newsletter in the office after the first send!
I have three to four 800 word articles done by them each month and a handful of social media content written too. The writer I am assigned to does a great job and takes direction well.
Very Nice! We love your writing style.
Why Choose Content Cucumber?
See how we compare to other content solutions.
Human Writing Team
Experienced human writers who learn your brand voice, meet with you IRL, and write ROCK STAR content on your behalf.
Proprietary AI Tools
Our in-house technology handles research, SEO optimization, and LLM discovery so our writers focus on what they do best: creating content that ranks and converts.
Commerce Specialization
30+ years in commerce, 500+ podcast episodes, and platform expertise across Shopify, Magento, BigCommerce, and more.
Our Guarantee
From first meeting to publishing, every piece goes through our four-step process: plan, create, optimize, refine. Try us for 14 days, risk-free.
Content Strategy Included
Every new customer starts with a plan backed by your IRL data. We identify what your audience is searching for and build a content plan that drives traffic, leads, and revenue.
Sales Up 37% at Chalet Market
Chalet Market, a family-owned specialty food store in Montana, grew revenue 37% and orders 62% while its search impressions fell 19%. We write their content every week.
| Feature | Content Cucumber | Freelancers | AI Content Tools | In-House Hire |
|---|---|---|---|---|
| Human-written content | ||||
| SEO + LLM optimization | Partial | |||
| Commerce expertise | Varies | Varies | ||
| Scales on demand | ||||
| Consistent brand voice | Varies | |||
| Content strategy included | Varies | |||
| No hiring or management overhead | ||||
| 14-day money-back guarantee |
Try Content Cucumber risk-free for 14 days. If you're not happy with the quality, get your money back. No questions asked.
NEW REPORT · CREATED WITH SHOPWARE B2B Commerce Trends
B2B Commerce Trends
& Opportunities
We interviewed seven firms first-hand, then wrote and edited every finding by human hand. Original research on the new era of B2B commerce complexity.
Get the B2B ReportFrom the Blog
Read our thoughts on content marketing, search discovery, commerce, research, and more.
SEO
How to Optimize Your Google Business Profile for Local SEO
A Google Business Profile ranks on relevance, distance and prominence, and the categories, reviews, replies and posts an owner writes...
Where Your Talk Commerce Interview Video and Audio Will Appear
When a brand books a conference interview or a hosted interview with Talk Commerce, the brand team or their PR...
What is Content Cucumber?
- What we do
- Real humans write your content. Our writers use AI as a research and ideation tool, but every human is in the driver's seat. We help commerce, B2B, and enterprise brands publish consistent, on-brand work. Weekly retainers, one-off projects, and enterprise long-form work.
- Best for
- Commerce stores, B2B SaaS, and HubSpot users. Enterprise teams, professional services, higher education, healthcare, and municipalities that need long-form content such as case studies, white papers, research papers, and comparison content. Any industry where human-written content matters.
- Not for
- Anyone who wants unregulated, unedited AI slop.
- Where
- Remote-first. Incorporated in Minnesota. Teams across Kona, Minneapolis, and Chicago. Serving brands worldwide.
- Proof
- A deep bench of human writers. 1000s of brands served. 30+ years in commerce. HubSpot Solutions Partner.
Ready to build your content engine?
Tell us about your business and content goals. We will put together a plan that makes sense for your brand.
