TJ Vasquez
Video content in marketing isn’t new by any means. Throughout the last couple of decades, most of us have seen countless commercials airing when we’ve finally found the time to catch up on our favorite TV shows.
However, video marketing has come a long way from what it was in the 80s, 90s, and early 2000s. Now, thanks to the ways technology has advanced, we no longer have to sit in front of a TV to witness video ads. They’re simply everywhere. Video content advertises through digital billboards, waiting screens, and mobile devices.
Because the world is becoming more and more connected to the internet at all times, there’s no reason not to get involved with video marketing.
Keep reading to learn more about the importance of video marketing, the benefits this method presents, and how to get started on your own video content plan.
What is Video Marketing?
Video marketing is a term used to describe a method of marketing that utilizes video content to inform, educate, and inspire audiences. Brands that use video content for marketing purposes regularly plan, produce, and publish videos on a variety of online platforms. This may include social media accounts, the company’s website, advertisements on other websites, and more.
For some businesses, video marketing is used to supplement other marketing techniques, such as blog posts, guides, and instructional articles.
The Importance of Video Content in Marketing
Ever since the advent of video marketing, which started more than a decade ago, marketing professionals and business owners alike have been tapping into this medium to promote their products and services. This advertising method likely wouldn’t have progressed into today’s marketing landscape if it wasn’t incredibly effective.
Video content marketing presents business leaders and audiences with an easy and convenient way to connect. Because smartphones and other mobile technologies are mainstream in the 2020s, video advertising has the potential to reach millions of people in a given campaign.
So many consumers lead busy lives, and due to the responsibilities they need to tend to from day to day, it becomes more and more difficult for these individuals to sit down and read through a blog post or informational article. Video marketing makes it easier for those same individuals to learn about new products and services without having to dedicate as much time to the process.
Video content can cover points in relatively quick succession compared to a blog post. Furthermore, the combination of audio and visual content makes it more likely that consumers are going to remember the video ads they’ve consumed.
Benefits of Video Content Marketing
In addition to providing consumers with convenient and time-saving ways to learn about products and services geared toward them, video marketing presents an array of other benefits for marketers.
Video marketing improves SEO.
Search engines view video content as a component that improves page quality. As such, including video marketing content on a company’s website will encourage search engines to boost the visibility of the page in question.
Video marketing encourages consumers to share content.
Today’s internet users tend to engage with video content more often than written content. By providing information in formats that audience members appreciate, it becomes much easier for a viewer to share the video they saw with friends and family.
Video content increases brand awareness.
Well-made videos draw in audiences, and when most viewers have finished watching a video segment, they’ll search for related content. By creating and promoting high-quality video content, business owners and marketing teams can help inform audiences and get their brand’s name out among the crowd.
Video content is mobile-friendly.
Plenty of people search the web using a mobile device, and at times, this search method can be burdensome. Not all online pages are mobile-friendly, but they should be. Taking advantage of video marketing tactics enhances a company’s reach by offering content that’s easy for audiences to consume through different mediums. More than ¾ of people watch videos on mobile devices, so tapping into this opportunity is worth the effort.
Posting videos can help drive more traffic and sales.
Video content can help pull in new leads and while they’re visiting a company’s website, the same video content can encourage these individuals to make a purchase. For example, video demonstrations that cover how a product works are often the factor that pushes a person’s decision to try a product or service.
Video marketing establishes brand authority.
When a brand strives to create and share high-quality video content that shows viewers how to overcome a challenge they’re facing (such as “how-to” videos and other tutorials), consumers typically remember the brand behind the resource they used. By providing educational or informative video content, businesses can effectively enhance the authority of their brand within the industry.
How to Use Video Content in Marketing
If you have not yet stepped into video marketing, the idea is probably on your mind. To get started, you’ll need to follow a few guidelines. Take your time when learning about video production, as the more effort you make to learn the ins and outs of video creation, the more likely you’ll be to produce videos your audience will want to engage with.
Start with these tips.
Set Intentions
Before developing an entire video marketing plan, it’s important to set intentions. If you’re a business owner and you want to try your hand at video marketing, think about what you want to accomplish. Of course, the obvious answer is that you’d like to generate more sales. However, you should have intentions and goals outlined in addition to the one mentioned above.
For example, you might decide that you want to launch a new product and you need to make sure your marketing efforts effectively reach the right people. Video marketing can help promote your product to interested parties.
Choose Platforms and Formats
When you create video content for marketing, try to keep a consistent format. Accomplishing this task is easiest if you have a format planned out from the very beginning. Decide on what sort of videos you want to produce and choose the platforms you want to advertise through. You might try marketing your products and services through YouTube, TikTok, or Instagram, for example. Choose platforms that the majority of your target audience will frequent on a regular basis.
Learn About Video Production
Quantity doesn’t triumph over quality in this scenario. You can create 100 videos a week and if they’re low-quality, your audience is going to notice. Low-quality video marketing efforts tend to push viewers away from the brand in question, because poorly made videos create the impression that the company is either lackluster or fraudulent.
Take time to learn about video production and develop recording and editing skills that will enable you to make consistent, high-quality video content. The internet is full of video production tutorials, so explore your options and choose courses that cover the topics you want to learn about.
Create a Posting Schedule
As with any sort of marketing venture, consistency is crucial. Once you get the hang of creating video advertisements, you need to stick with it. Develop a video posting schedule and adhere to it so that you’re rarely ever delayed when it comes time to post new videos. Audiences tend to follow brands that post marketing content as routinely as possible.
Plus, a well-written posting schedule will help you and your team stay on track by letting each party know when to initiate video ideas, scripting, recording, editing, and other post-production tasks.
Monitor Analytics
Analytical data can be incredibly informative for creators who want to measure their marketing successes. If you’re posting video marketing content, keep an eye on your analytics and metrics. By regularly interpreting your data, you can gather new insights into audience behaviors, preferred posting times, video durations, and much more.
This data will serve as a guide when the time comes to fine-tune your video marketing techniques.
With the way technology is evolving, there’s a strong chance that the public’s connectivity will only increase from here. By taking advantage of video marketing opportunities, you stand to invest in more efficient practices that will reach scores of potential customers. Stay connected with your audience by meeting them where they are, on the internet.
If you’re a business owner and you find that you have very little time to plan your marketing content, you’re not alone. Fortunately, Juno can help you cut down on the numerous hours you resign yourself to writing blog posts and articles.
This AI tool can generate a customized SEO strategy in seconds, and after a few minutes, you’ll also have ten outlines and blog post drafts to work with. A couple of quick edits could very easily turn these drafts into video scripts, which will shave countless hours off of your planning schedule.
Give Juno a try. It’s free.
