Kayla Gately
What draws you to an Amazon listing? Is it the perfect picture of the new phone case you’re looking at, or the description listing all of its assets? It’s probably not the rambling title full of buzzwords that sometimes headlines a post.
It can be hard to write product descriptions and details in a digestible way for buyers, especially if you’re more focused on the business side. This is the exact reason Amazon sellers need to start working with content writers.
Still on the fence? Just keep reading!
You won’t have to do the research
A lot of Amazon listings never even see the light of day, instead getting buried under the thousands of other Amazon sellers. The key to getting out of this predicament is simple: research. Unfortunately, the answer to the Jeopardy question “What is the most boring thing to do?” happens to have the same answer: research.
Good content writers know how to do the research necessary to push your post to the top of the algorithm. Competitive research, keyword research, SEO research and writing amazing sales copy to pull in new buyers are all things you probably don’t want to deal with.
Lucky for you, they’re also all things that content writers are trained to do for clients. No longer will you have to worry about search bots looking over your listings— you’ll be their new favorite seller instead!
It can help your business grow
The obvious reason for hiring a professional copywriter is to grow your business. Having well-written product descriptions and directions for product use (so the buyer won’t have to ask as many questions) are little things that can boost your business in the buyers’ eyes.
Another way to grow your business fast is to delegate your time more efficiently. Instead of spending time worrying about writing for your products— especially when you’re already taking care of the business side of things— you can put your focus on what you need to get done.
Successful content writers are there to put their time and energy into making your products look as good as they are. Having a partner to work with (and focus on the content creation) can only give you more time to focus on expanding your business.
Content writers have experience
Writing can be hard if you don’t have experience doing it, even if it is for your own products. Professional content writers have the skillset to write for any product in a way that will generate activity to your page.
We’ve already gone over how you can save time by commissioning someone else to take on the writing half of your business, but content writers can also help you expand through their expertise. They know how to write toward your business objectives and how to intrigue customers in an inviting way.
Amazon product listing expert and creative copywriter, Wendy Pilgram, explains how her experience helps correct sellers’ “curse of knowledge.” As an Amazon seller, you’re probably really invested in your products— and that’s great! Unless you get too close to them.
Being too close to your business often results in “the curse of knowledge,” which causes sellers to go too into detail about their niche and product. This can be confusing for new customers, so content writers like Pilgram turn the product descriptions into easy reads for buyers.
That isn’t something that can be easily done by someone without experience in the field.
Professional writing skills
Buyers are faced with an overwhelming amount of choices when searching for products on Amazon. Nobody wants to buy a product with a description that sounds like it was written by someone in a high school English class.
Content writers know how to create product descriptions that sound professional and trustworthy to customers. They can also keep the descriptions simple and concise, so the buyer doesn’t feel like anything is going over their head.
After all, the assets of your product that are listed will probably be the deciding factor in whether someone buys your product over your competitors.
Good content writers are also skilled in taking your vision and turning it into something an average person can envision purchasing. Maybe you know exactly what you want to convey for your product, but you can’t find the right way to say it. A content writer can!
Professional content writers can easily connect to what the customer wants from a product, and turn that into what your product description highlights. It’s important to always focus on what the customer’s needs are, and professional writers can help you gear your products towards them.
When you’re already so consumed by your product and business growth, having someone outside of that vacuum to guide you can be super helpful.
Working with other creative partners
Not only can content writers easily connect with buyers that are on the hunt for the best product; they also work well with your other creative partners.
As an Amazon seller, you might have the opportunity to work with other creative partners like designers and marketing firms. Collaborating with other people can be stressful, but content writers are used to working with other creatives.
Professional writers can add another layer to your creative partnerships while boosting the quality of your brand.
Another reason writers work well with your partners, like marketing firms, is that a lot of content writers have experience in marketing and public relations. They can take their experience from working in other fields and bring it to writing for your business, and collaborate with your other partnerships seamlessly.
Having a content writer that has experience in these fields, and knows how to work with other people, can also save you a lot of time. Instead of worrying about how your partners are getting along and if they’re affecting your business, you can relax and focus your time on your products.
Calling all Amazon sellers
As we mentioned before, being able to use your time and energy wisely leads to business growth!
All of these perks are great reasons to start working with a content writer. You won’t have to waste time struggling with research and writing product descriptions when you should be focusing on growing your business.
If you’ve felt stressed about your business’s lack of exposure and are unsure about the next steps to take, hopefully this article helped you out! Working with a professional writer can only help you boost your products to the buyers looking for them. The algorithm will love you, too.
Lucky for you, Content Cucumber is home to a bunch of qualified content writers that would love to help you grow your business. Plus, it’s super easy to book a demo!
Amazon sellers request your demo here! Our content writers will work with you to create the perfect descriptions for your products with a fast turnaround time (we’ll do the research part, too).
