Danae Moksnes
As you build your blog, you, of course, want your articles to get the most traction possible. The more clicks you get, the more visibility your website gains, gathering more potential leads. While writing a compelling article with an eye-catching headline is crucial to your blog, your efforts to gain more visibility don’t have to end there.
So, how else can your blog gain traffic? How do you know the best place to post articles online? Here are a few places to post articles so that they gain more traction, and bring you more leads!
Of Course, Use Your Own Website
This one is mostly a given, but it is the most important. Posting your article on your website is your anchor. From posting the article on your blog, all efforts to gain visibility will follow. Post articles consistently to gain trust with your audience. If your website looks professional and is always posting relevant content, viewers will want to revisit it.
Your website is also the best place to work on Search Engine Optimization. Explore our many articles on working with SEO so that your articles are the first to pop up on a person’s google search. As you become a master in building your website and using SEO, you’ll gain visibility simply from posting on your own blog.
Social Media is Your Best Friend
While you can’t always post entire articles on social media, social media is still one of the best places to post articles and gain traffic. The magic of social media is the “share” or “repost” button on most platforms. Yes, people can copy the link to your article and share it with others, or, they can simply hit “share” on Facebook or “share to my story” on Instagram.
Craft a social media post that captures the idea of your blog, and entices social media scrollers to read more. With a strong headline and interesting visuals, people will want to check out the rest of your social media page, and inevitably click the link to your website!
Post on LinkedIn
LinkedIn is a wonderful place to get others in your industry interested in your articles. If you are a member or admin on LinkedIn’s Publishing Platform, you can share your full articles on linked in. LinkedIn is a great place to share your entire article while reaping the benefits of that magical “share” button.
Post on Facebook
Facebook has a character limit of 63,206, making it a great platform to share long-form content. You can post the article in its entirety if it fits the character limit. However, most scrolling through Facebook is not expecting an entire article on their feed.
Instead, you can post a snippet of your article, and leave the reader with a question. That way, they can click on the link on your post, and read the entire blog on your website!
Post on Instagram
Instagram posts have a limit of 2,200 characters. While this is longer than social media sites like Twitter, it is a bit trickier to fit long-form content into Instagram posts. However, Instagram does give enough space to share the core of your article. Give bullet points of what your blog talks about, or include an interesting quote or statistic.
The important thing to remember with Instagram is to have interesting visuals. You will need to post a picture with your blog. This could look like a graphic with the title of your article or a free stock photo image with your article headline.
This picture is what people are going to be sharing to their Instagram stories, and can help lead more readers to your website!
Collaborate with other Blogs
You can also gain visibility by collaborating with others in your industry! Building SEO doesn’t have to mean literally competing against like-minded bloggers. Find other writers who are willing to work with you to boost each other’s website traffic. This could look like being a guest author on their website, and they can be a guest author on yours.
Both parties can link to each other’s relevant blogs and websites. With this method, you not only help each other gain visibility, but you can create a strong partnership with someone in your industry!
Wrapping Up
You may want to increase visibility to gain more leads, or you simply want others to see what you have to say. Either way, there are many ways to get your article out in the world to be seen.
Building your website, posting on social media, and creating new connections is the best way to build your audience. As you start to gain visibility, check out our blog “What is Considered Good Website Traffic?” Follow our tips to convert your website traffic!
Creating consistent blog content that is always intriguing can be intimidating. If you want to gain more visibility to your site, but don’t know where to begin, Content Cucumber can help!
Content Cucumber can pair you with a writer that will create compelling articles for you. We can even turn your articles into compelling social media posts! No longer do you have to depend on pre-written blog content to gain traffic. Schedule a demo today to see how you can get original content, specifically tailored to your brand.
