Luke Sarabacha
The search engine optimization (SEO) services market is expected to grow by $13.78 billion this year alone. Is your agency poised to take advantage of this opportunity? Creating or expanding your SEO services can lead to increased revenue, better client retention, and a solid competitive advantage for your business.
So why aren’t all marketing agencies doing this? The reality is that SEO is not a core service for many agencies. To create or expand an offering like this would mean diverting valuable resources away from their primary focus. To make matters worse, setting up an in-house SEO team is an expensive option with little scalability. Finding experienced specialists can feel like searching for a needle in a haystack. Fortunately, there is a solution.
It’s called white-label SEO.
Here’s what you need to know:
What Is White Label SEO and How Does It Work?
Simply put, white-label SEO is when you, as a digital agency, offer SEO services to your clients under your brand but use a third-party provider to deliver the work. Imagine you offer your clients several SEO blog posts per month. New orders come in requesting this content. You pass each brief directly to your white-label provider, who is well-versed in SEO. They write the articles and ensure they are optimized for search engine ranking. Then, they deliver the articles to you. You then deliver the content to your clients as if they were created entirely in-house.
From the perspective of the client, the white-label provider is invisible. Your clients only communicate and interact with you throughout the service. That’s why your brand receives the credit when your SEO services pay off for your clients. You get all the advantages of SEO expertise without worrying about the hassle and expense of hiring your own team. Plus, you get the benefit of an easily scalable service, enabling you to adapt to changes in demand. This makes white-label SEO an excellent solution for agencies looking to create or expand their SEO services.
How To Know If You Should Use A White Label SEO Service
There are a couple of things to consider when it comes to choosing whether or not to invest in a white-label SEO partnership. The first is expertise. Do you have the experience, knowledge, and resources to deliver high-quality services to your clients? You can’t just wing SEO. Don’t try it. Even if it only happens once, poor-quality work can make it much harder to launch your new service successfully. Perhaps you do amazing web design. Maybe you grow social media accounts. If your area of expertise is not in SEO, you should probably look for a white-label provider before offering SEO services.
Two other closely related factors are capacity and client demand. The odds are that your clients need SEO services in one form or another. However, is the demand for your resources too great? You may already offer SEO to your clients, but you and your team could be overwhelmed. White-label services can help you scale your operations to attract more clients without increasing your workload.
You should also evaluate the cost-effectiveness of working with a white-label service. Research the pricing of different services carefully and compare those options to the cost of hiring and training your in-house SEO team. Understanding what makes the most sense from a cost perspective for your agency is critical.
The Top Benefits of Working With A White-Label SEO Provider
They say your customers will only stop buying from you when you stop selling to them. This is the true power of upsells, sidesells, and downsells. However, to keep selling to your clients, you need something to give them. This is where white-label SEO comes in.
Using a white-label SEO provider, you can expand your business to give your clients everything they need in one convenient place. Become the ultimate digital marketing agency that offers all the services businesses need to grow online. You can then unlock greater opportunities for revenue generation and deeper relationships with your clients as you go from being simply a service provider to becoming an invaluable extension of their own team.
Here are several additional advantages you can unlock by working with a white-label provider:
Tap Into SEO Knowledge
Unless you have industry experience, it’s unlikely that you or anyone on your team knows all the ins and outs of SEO. A white-label SEO provider enables you to tap into this knowledge without dealing with the process of hiring your own team. A white-label company can take several tasks off your plate, including:
- Keyword Research
- On-Page Optimization
- Off-Page Optimization
- Content Creation
- Reporting And Analysis
- Technical SEO
- Strategy Development
- And More!
These are all crucial steps to ensuring that your clients’ websites perform well in search engines. A white-label SEO company can do all this for you and enable you to focus on your core strengths. This means you’ve got more time to devote to attracting new clients and strengthening your relationships with your existing ones.
Plus, having access to this knowledge gives you a resource to turn to when unique problems come up. At some point, one of your clients is likely to ask for a solution to a problem that you are not familiar with. However, your white-label SEO provider may be very familiar with it. Having this partnership gives you access to that support so that you can provide solutions for your clients.
Increase Your Revenue
Adding additional services in the form of an SEO offering is an excellent way to increase revenue for your agency. As shown by the growth statistic we cited at the beginning of this piece, SEO services are in high demand, and adding this service can create an excellent additional revenue stream for your business. SEO services can also attract new clients from different industries and niches than you may normally expect to reach.
For example, if you are a web developer, people who are happy with their websites are not your target market. However, these very same people may not be satisfied with their SEO performance. Creating an additional service helps you reach these people. Once you have built a relationship with them, you can then sell them your other services as well, creating even more revenue and growth for your business.
Move Forward With Speed And Flexibility
If you set out to build your own SEO team, you will also need to develop your own SEO processes and strategies for building SEO campaigns. Then, you will need to train all the new people you’ve just hired with your own unique processes and methodologies. You will also need to invest in the right tools in order to collect analytics data and track the performance of your SEO campaigns. All of this takes valuable time that your marketing agency can’t afford to lose.
White-label service companies, by contrast, have already perfected their SEO operations. From day one, you get access to high-quality services that have stood the test of time. Plus, as we have already mentioned, these services are scalable! This means that white-label providers enable you to move forward with both speed and flexibility – delivering amazing services to clients while still being able to adapt to shifting market conditions.
What To Look For In A White Label SEO Provider
Once you decide to give white-label SEO the green light, you then need to choose which provider you want to work with. A simple Google search for the best provider will reveal an unlimited number of articles, each claiming to highlight the “X number best white label SEO companies.” Instead of just coming up with another list like this, we’re going to give you some of the key things to look for as you compare different services. This should make it easier to tell which companies are worth looking into and which you can avoid.
Experience
The first thing to look for is experience. Look for a provider with a proven track record of success in SEO. Check their industry experience, their team’s expertise, and any certifications or accolades they have received. Connected to this is looking at their reputation. Look at case studies and read reviews from other clients to ensure they have a positive reputation in the industry.
Communication
At the end of the day, this company is going to be your partner. You need them to be good people with whom you and your team can work well. Good communication is absolutely essential for any white-label relationship to work. When a client asks about something related to your service, you may need to contact your white-label provider before getting back to them. If you have a solid relationship and the lines of communication are always open, this will be a minor delay. However, if the white-label provider is not communicative, delays could lead to customer dissatisfaction.
Quality
Quality assurance is another important factor. Talk to the white label provider and see whether or not they are willing to develop processes for assuring quality assurance to maintain the highest standards in their work for you. This may include regular audits, checks, and reviews of their SEO campaigns or content. What are their standards? What steps do they take to ensure that every delivery is top-notch quality? These are the kinds of questions you should think about asking.
Let’s also talk about scalability. One of the key advantages of working with a white-label company is that the service is scalable. However, if the company you’re looking at is only one or two freelancers, they just won’t have the time to scale up your services as needed. You need a full-fledged agency backed by a robust team of skilled individuals. That’s the only way to ensure that their services are truly scalable.
White Label Capabilities
A good white-label company needs to have certain unique skills that you should verify before working with them. It’s not enough to just excel in SEO. Rather, you need to make sure that they are skilled at delivering work under your brand name and identity seamlessly. It’s crucial that you confirm whether or not they have the ability to adapt to your voice and serve your clients with excellence. Again, this goes back to experience and looking at reviews of past white-label services they have provided. Consider even reaching out to past clients and asking them about the quality of the services they received.
Grow Your Agency With The Power of White Label SEO
To sum up, white-label SEO is an excellent solution for agencies looking to create or expand their SEO services without the hassle and expense of hiring their own team. By partnering with a white-label provider, agencies can tap into SEO knowledge, deliver high-quality services, and scale their operations to take on more clients. This, in turn, can lead to increased revenue, better client retention, and a strong competitive advantage for their business.
White-label SEO providers offer a wide range of services, including keyword research, on-page optimization, off-page optimization, content creation, reporting and analysis, technical SEO, strategy development, and more. By leveraging their expertise, agencies can offer their clients everything they need in one convenient place and become the ultimate digital marketing agency that businesses need to grow online.
Working with a white-label provider enables agencies to focus on their core strengths, such as web design or social media growth, while still offering high-quality SEO services to their clients. This leads to deeper relationships with clients and makes agencies an invaluable extension of their team.
Overall, white-label SEO services can help agencies grow and achieve their business goals by providing a cost-effective, scalable, and high-quality solution to their clients. Agencies that invest in white-label SEO can stay ahead of the competition and thrive in today’s digital landscape. Ready to launch your new SEO service? Click here for a FREE demo of the white-label experience from Content Cucumber.
Read More: How White Label Content Gets Leads For Your Clients
