Lauren
When he was a young actor starring in The Sandlot, Chauncey Leopardi (better known as Squints) was well-known for kissing Wendy the lifeguard and calling others the ultimate insult: “L7 weenie.”
While it’s hard to believe that Squints and the rest of the gang are all grown up now, Leopardi has cemented this with his recently announced, up-and-coming cannabis brand, Squintz.
Squintz, named after Leopardi’s iconic character in The Sandlot, incorporates elements from the character he played as a kid in its packaging design and branding.
Here are a few ways that associating his CBD and cannabis brand with his beloved childhood character can impact the Squintz branding and its sales:
Brand awareness
As popular as his character was in The Sandlot, Chauncey Leopardi is not a household name. Although he has been in a handful of shows and movies since he played Squintz (mostly before 2000), none of his characters have been quite as iconic as everyone’s favorite wise-cracking baseball player in The Sandlot.
Choosing to use the same name, even while swapping out the “s” at the end for a “z”, will help attract more consumers to his brand than if he were to use his actual name or an unrelated brand name instead.
Brand recognition
Everyone who has seen The Sandlot is familiar with Squints and his backward baseball cap and oversized glasses.
Squintz has incorporated this style on their packaging, making it easy for anyone who scrolls past an ad for this product or who eventually walks by it in a store to know that this product is related to the character Squints.
With the cannabis industry becoming such a competitive market, it is more important now than ever for brands to make sure they stand out and that they are easily recognizable. Branding their packages with a large photo of Squints is the perfect way for Leopardi to improve his brand recognition.
Sales
Watching The Sandlot gang play baseball was special for thousands of children and teenagers in 1993. This movie is a 90’s cult classic, and it left a mark on an entire generation.
Now that this generation is old enough to buy cannabis, many will want to buy from Squintz simply out of nostalgia for the movie that they were so fond of growing up.
Incorporating this treasured character from a treasured movie in his marketing plan will help Leopardi make sales simply due to the nostalgia factor.
When it comes to increasing brand awareness, brand recognition, and sales, Squints sure knows what he is doing with his new cannabis brand.
