Heidi Suydam
Finding the right tools is an essential step for the growth and health of SaaS Companies. There are so many to choose from and so many you need. Every aspect of your company needs the right management tool for your business to function smoothly and be successful.
Let’s take a look at five tools every SaaS business needs. We have included a few suggestions too!
Marketing Automation
Businesses need marketing automation to stay competitive in today’s fast-paced business world. Marketing automation manages your marketing campaigns across multiple channels. This is often accomplished using intuitive features to target marketing for specific customers. For many years large companies have used marketing automation. This technology is now affordable and accessible to individuals and smaller businesses.
Encharge
Encharge gathers data from your marketing campaigns, website, and SaaS product activity. Then segments the data allowing you to send targeted messages to your audience, helping you turn trial customers into paying customers. Encharge is a tool designed specifically to service SaaS companies.
Pricing: scales with your business starting from $49, increasing to $1,199 per month based on subscriber numbers.
Hubspot
Hubspot features sales tools, lead generation, and maintaining customer relationships. Features include a visual editor, social media marketing, landing pages, and market analytics.
Pricing: Plans differ based on the size of your business, plans ranging from a free starter up to $3,200 per month.
Accounting and HR Tools
Accounting tasks and HR needs are time-consuming. HR tasks take up too much time, and energy for many business owners or are often set aside until they become urgent. Investing in accounting and HR tools will reduce stress and free up valuable time.
Sage Intact Accounting Tool
A cloud-based accounting tool suitable for small or large businesses. Sage Intacct features include contract management, budgeting, and management of accounting tasks. This tool offers planning, payroll, analytics, and core financial solutions.
Pricing: varies based on the size of your business and your accounting needs.
BambooHR
Bamboo HR features include employee information management, tracking data, and reporting tools. Employees can also access their personal information, allowing them to make limited changes. Other essential HR functions include onboarding, offboarding, time tracking, and various work culture aspects of HR. This is a web-based software that integrates with over 50 third-party applications.
Pricing: Varies depending on the number of employees you have and the features you need.
Project Management Tool
Emails can get confusing and get lost in the shuffle. Managing a big project through emails, voicemails, or quick calls and texts is frustrating. A hybrid workforce makes project management even more challenging. Using a project management tool makes project management smooth and increases productivity.
Basecamp
Basecamp project management tools work well for in-office or remote employees. It allows you to break up any workload into separate projects. All project team members stay in the loop because all team members see everything related to the project. Basecamp has special features for owners/executives, managers, and individual team members.
Pricing: Free personal plan for three projects per month; Basecamp business $99 per month.
Slack
Slack has powerful integrations and team collaboration features. A well-known tool for streamlining in-house communication, Slack also has a feature for collaborations with other businesses. In addition to being an effective communication tool, Slack offers workflow building and file sharing features.
Pricing: Pricing is calculated per person, starting at $8/month and increasing to $15/month. Prices vary based on monthly or annual billing options.
Content Creation Solution
Content marketing is a proven profitable investment for businesses today. Publishing sixteen or more posts per month can potentially boost website traffic at a rate of 3.5 times more than businesses that post four times or less per month. Creating the content is a challenge but developing a content marketing strategy is vital for your SaaS business.
Content Cucumber
Assigning skilled writers to your specific company, you will work directly with the same writer on every project. In addition, you will have a designated editor to ensure consistency. Content cucumber uses best SEO practices to boost organic traffic, increase customer engagement and help you build brand authority. Services include writing blogs, email campaigns, social media marketing copy, and more.
Pricing: monthly and annual plans available. Monthly plans start at $599/month and increase to $2400 per month for consistent monthly content based on your needs.
In-House Content Creation
In-house content creation works best when a team member is hired specifically for content creation. However, employers can assign blogs or articles to specific employees. When creating content in-house, it is crucial to ensure that an editor is in place and that each article is written for search engine optimization (SEO) before posting to your website.
SaaS companies are part of a large community of businesses, many competing for the same customers. Therefore, it is critical to invest in the right tools for your business! These business applications are a few options among many available to SaaS companies today. All are web-based, and most operate as cloud services, making them convenient to use wherever you are conducting business.
