Rashida
Commercials have long been a part of watching TV series.
While the way we watch TV series has largely moved from local channels to on demand streaming services and mobile devices, commercials have remained in some fashion or another.
The format of commercials has changed in several ways, including a new guest star on some commercials: QR codes.
QR codes are scannable and they facilitate interaction and engagement.
Today we’ll dive deeper into how companies are leveraging QR code ads.
What are QR Codes?
QR, or quick response, codes, are scannable codes that were first invented in 1994. During their inception, these codes were used for tracking items throughout the manufacturing process. However, the 2D scannable barcodes are now used for many other reasons.
Throughout the pandemic, you likely saw them at restaurants, where you could scan them to view the menu on your mobile device. Not only do they work great for menus, but QR codes can also be used for ads as well.
How to Use QR Code Ads
Here are some of the top marketing strategies that businesses can use with QR codes:
App Downloads
Apps may be a helpful marketing tool for companies, but some businesses are primarily an app itself. Regardless, businesses need to encourage downloads on their apps. By displaying a code in the ad, customers can scan the codes and gain direct access to the app. The key to onboarding customers from any mobile device is to use dynamic QR codes.
Landing Page
Use the code to direct people to a landing or signup page. Adding a code to your ad will remove friction for prospects. You limit the number of steps they must take to get your landing or signup page, which will help boost conversions.
Retargeting
Prospects who scan the code show interest. Companies can use the data they gather from QR code readers to determine who to retarget. Add anyone who scans the QR code on the ad. This way, you can continue promoting relevant products and services to them via retargeting. This is especially important when a lead scans a QR code but does not follow through with the conversion.
Discounts and Promotions
The most common way to use QR codes is when offering deals. You can provide customers with a unique code to open your e-Commerce page. Again, by simply scanning the code the person can obtain the deal. They do not have to go through the hassle of entering codes or navigating to your site. Removing steps and friction helps drive results.
Uses outside of ad-supported plans:
QR codes work great on ads for tv series, but they can also be used in several other instances. For example:
- To direct prospects to your social media pages or website.
- Placed in direct mail pieces to offer a discount or link to your site
- To share a digital menu.
- To bring customers to a page with more detailed information.
- Event enrollment.
- AR content delivery.
QR Code Revival
14 million Americans scanned a QR code in 2011, but then they seemed to fall by the wayside. People jumped on the chance for novelty, but once they became mainstream they seemed to lose their appeal.
At the time, most mobile devices required separate applications to read them. This just added a step in the process, detracting from the purpose of scanning the code, to begin with. On the contrary, most modern phones automatically scan the code without any third-party app.
Undoubtedly, the pandemic also played a role in the revival of QR codes. They became a necessity in many cases, especially for digital menus.
Benefits of Using QR Codes in Marketing
- Provide instant access to details. They’re an online shortcut for end users.
- Accessible for most mobile device users.
- Contactless. They are an integral part of contactless commerce.
- They allow you to share more and better content.
- Allows marketers to share more information in real-time.
- Tracking and data collection can help you improve your campaigns.
- Versatile. They offer many different useful functions.
- Cost-effective solution. They are inexpensive to create and maintain.
Burger King, The VMAs, and QR Codes
Burger King is one well-known brand that’s had recent success with QR codes. The 2020 MTV VMAs did not allow an in-person ceremony due to the pandemic. Viewers were still encouraged to tune in from home, which put a lot of eyes on the event.
During the event, Burger King partnered with Lil Yatchy to offer a Whopper discount and ticket giveaway. During Lil Yachty’s performance, Burger King flashes its QR code. This campaign was highly successful for Burger King, as many successfully scanned the code, claiming the discount and entering the sweepstakes.
QR codes are making a comeback, and it’s time to consider how they can bolster your marketing strategy. They are fairly easy and inexpensive to create and maintain, yet they can drastically improve the engagement and efficacy of your ads.
