Rashida
Marketing is a huge part of business that many companies turn to agencies for. As a marketer, this is good news. You can build a successful agency with many clients and deliver impeccable service to help their businesses.
But what about YOUR business?
As a marketing agency, you spend so much time marketing for your clients it can be easy to lose track of your own content marketing strategy.
Your marketing expertise isn’t just great for your clients, it’s also great for your business, but only if you have enough time to keep using it.
Ultimately, it can be difficult to strike the balance between doing it all and outsourcing auxiliary tasks. To continue to scale your business, you must be able to reduce your workload while still delivering exceptional service to your clients.
While there are a number of potential services you can outsource as a marketing agency, today we’re going to focus on one of the most important ones: copywriting.
Benefits of Outsourcing Copywriting as a Marketing Agency
Well-written copy is absolutely vital for essential marketing materials. Every stage of every marketing campaign requires compelling copywriting, but when you consider all of your clients and all of their content needs, you’re looking at A LOT of writing. Outsourcing your copywriting as a marketing agency has the following benefits:
Save Time
How long does it take to write the average social media post? What about a blog? All of the time you could spend writing copy for your clients adds up, and fast. The time you spend writing takes away from your strategic marketing efforts for your clients and your own business. By outsourcing your copywriting, you can save hours each week on writing content for your clients and for your content strategy.
Focus on Your Core Competencies
Marketing is a broad discipline that encompasses many different disciplines, including writing. As a marketing expert, writing may not be your best (or favorite) activity. Instead of dedicating unnecessary time and energy to do something you don’t enjoy or feel confident doing, you can outsource your writing needs to a professional. This means you can spend more time working on the aspects of your marketing agency that you excel at while still delivering excellent copywriting to your clients.
Save Money
Maybe it would be ideal to have your very own dedicated writer on staff, but the cost of hiring a full-time employee is immense. Additionally, your copywriting needs will vary based on your agency’s and clients’ campaigns. Outsourcing your content writing is certainly an investment, but it will be more affordable than hiring a full-time employee with benefits. You can also scale up or down your outsourcing based on your needs, whereas you would still have the pay an employee their salary regardless of the workload.
Industry Expertise
Another great benefit of outsourcing your writing as a marketing agency is the ability to access industry experts. Some writers have extensive experience in certain fields, so you can pass different projects on based on the expertise you need. That means you could work with one writer to handle certain industries/ clients and another writer with different background knowledge to write for another.
Fresh Perspective
Outsourcing your agency and client writing needs gives it to a fresh set of eyes. After you’ve looked at the same content for so long, it can blur together and become frustrating. Giving it to someone new can be just what you need to revitalize the content for your marketing agency.
Write Content for Clients and Your Agency
Outsourcing copywriting will give you more time and energy to dedicate to your core competencies and agency content marketing strategy. The best news is that you can outsource your writing needs for your agency and clients at the same time. This means all the of the benefits above will apply to the marketing services you offer to your clients, but also to your own content marketing strategy.
Options for Outsourcing Writing as a Marketing Agency
While outsourcing your writing needs to content writers can greatly benefit your marketing agency, there are many different options to get content written. The most common ways that marketing agencies work with content writers include:
Individual Freelance Writers
One way to get content written is to work with an individual writer as a freelancer. When doing this, you may
- Work with an independent contractor writer long-term for your content needs.
- Hire writers on a per-project basis.
- Work with different freelancers for different clients/topics.
Finding a freelance writer can be tricky. One option is to post on a job board site, like Indeed, in search of content writers. You could also use a freelancer platform, like Upwork, to post projects and find talent.
Challenges of Working with Individual Freelance Writers
- Difficult to find the right writer. You can spend a ton of time posting openings, looking through samples, and hiring a contractor.
- Negotiating price with different freelancers.
- Uncertain monthly cost. With this strategy, your monthly cost of working with freelancers would greatly vary based on the amount of content you need, which can be hard on budgeting.
- You must manage writers all on your own, so dealing with different writers for different topics may become confusing.
- Constantly onboarding new writers if you hire by project.
Content Writing Agency
Just as your marketing agency provides marketing services to clients, there are content writing agencies that provide content and copywriting services to clients. Writing agencies have the manpower of many different writers, so they can help to match you with a writer that’s ideal for your clients and agency. You may even have the opportunity to work with different writers from the same agency to handle unique industries and topics.
Benefits of Content Writing Agencies
- The agency vets and hires writers.
- The ability to change writers and/or work with several writers to get specific content written.
- A consistent, predictable cost.
- Save time and effort hiring talent.
- Clear expectations for delivery and quality.
Content writers can be a huge benefit for marketing agencies, especially when working with a high-quality content writing company like Content Cucumber. With a predictable and affordable monthly subscription, you get access to experienced writers who will meet all of your content needs. Whether you need product descriptions, blogs, newsletters, social media posts, or something in between, you can count on our team to get it done.
Learn more about how a dedicated writer from our team can help you tackle all of your content needs by signing up for your free demo HERE.
