Marisa Jones
Selling search engine optimization (SEO) services might seem like no big issue – until you get to the point of searching for clients and coming up empty. With SEO playing a massive role in a company’s success, it’s no wonder more clients are looking to transform their SEO strategy.
Knowing how to get clients for SEO can be a slippery slope and requires a careful, strategic approach to ensure your business excels. But how can you win SEO clients and make your clients confident in your company’s SEO abilities?
Step One: Know Your Niche
The first step in understanding how to get clients for SEO is defining your company’s unique niche. Your standard SEO services might be fine, but you’ll struggle to stand out from the crowd if you don’t specialize in a specific area where your expertise is unmatched.
Specializing in SEO services for specific industries or purposes highlights your value to potential clients, making it more likely that you’ll convert leads into sales. Some niche areas you might focus on include:
- Optimizing current content for SEO
- E-commerce SEO services
- Industry-specific SEO services
- Enterprise SEO services
- Local SEO services
Each focus area will have distinctive needs to succeed in SEO efforts – needs you can meet through tailored services. Knowing your niche also makes it easier to identify your target customers and focus on reaching clients likely to benefit from your offerings, meaning greater sales potential.
Step Two: Focus on Outreach
Simply offering high-quality services isn’t enough – you need to ensure your services make waves among the right people. One of the best ways to do this is through outreach via channels like email and LinkedIn.
Cold emails instantly showcase your value proposition to potential clients, while a LinkedIn outreach message gives you a quick opportunity to connect with SEO clients. Your outreach message should be authentic, honest, and helpful. Don’t make promises you can’t keep, and avoid generic offerings and promises that customers can find with any SEO service.
Also, avoid spamming customers with outreach messages. Send a single message and let the customer respond in their own time rather than sending low-quality, repetitive messages that don’t connect with your audience.
Step Three: Build Your Online Presence
How you appear online says a lot about your company’s professionalism and the legitimacy of your SEO offerings. Build a thoughtful, engaging online presence that highlights your capabilities and showcases how your business can help SEO clients thrive. A user-friendly website with valuable resources, well-designed landing pages, responsive designs, great content creation, and other elements of a successful site can make or break your overall success.
A blog is the perfect place to expand your SEO content marketing. A blog is where you can post content to advertise your services and show your authority within your industry; it’s important to create thought-provoking content that connects with your audience. Engaging site design can be the final deciding factor between your services and a competitor and be a great source of SEO leads.
Step Four: Provide a Free Audit
For companies like SEO agencies, offering a free SEO service can instill trust in potential clients, and an SEO audit is one of the most sought-after services by SEO customers. A simple audit showcases your company’s experiences and skill set while providing customers with a helpful service required to excel in search engine optimization.
A free audit gives your target audience a sense of comfort with your brand. Rather than spending on a service that might not be effective, business owners and digital marketers can take advantage of your free offerings and develop a trustworthy relationship with your company built on legitimate results.
Providing this audit will leave clients excited about the untapped potential of your other SEO services, promoting a lasting partnership that generates profits in the long run.
Step Five: Separate Yourself from the Competition
You might have the best SEO company and SEO services on the market – but figuring out how to get clients for SEO requires you to have a proposition that separates you from the average competitor. Build a pitch that showcases your value and highlights the services you provide that make you different from your competitors.
Some factors to focus on when separating your services from competitors include:
- Have a detailed plan for enterprise SEO strategies to build confidence in your clients
- Provide clients with case studies proving your effectiveness
- Include information on services you provide that competitors or enterprise organizations don’t offer
- Define specific skills and capabilities like creating content, project management, lead generation, etc.
- Publish long-form pillar content based on thorough keyword research to boost brand authority
- Offer competitive pricing to outshine your competitors
Wrapping Up: Unlock Success with SEO Clients
Knowing how to get clients for SEO is integral to your overall success and sustainability. By identifying your niche, focusing on outreach, building your online presence, offering a free SEO audit, and separating yourself from the competition, you can unlock success with your SEO clients.
