John Rusyniak
Did you know consistent blogging over 12 months could boost your ecommerce sales by 12%? Blogs are one of the best marketing tools out there for driving traffic to your ecommerce website. The fun part about blogging is the wide variety of topics, and ecommerce blogs are no exception. Here are 10 blog topic ideas for ecommerce to get you started in 2023.
- Lists
You can’t go wrong with list content — these blog posts are a quick and fun way to drive traffic to your ecommerce site. Almost any type of blog topic could be made into a list—why not list out your top ten most popular products? Or five tips on running a small business? You’ll find that as you brainstorm ecommerce blog topics, many of them might make a great list. The options are limitless here, so have fun with it!
- Answers to Common Questions
Base your 2023 blog topics off what you know your readers are already asking about. What are the most common questions your business receives? Make a blog post dedicated to answering them. You could even write an in-depth version of your FAQ.
- Giveaways and Freebies
Who doesn’t love free stuff? Another great way to turn your content up a notch on your ecommerce blog is to host giveaways or offer freebies, such as an e-book or printable. Offering these lead magnets will grab the attention of both your readers and customers.
- Trending Topics and News
One of the best ways to increase and retain viewership on your blog is to stay on top of what’s current and trending. This not only applies to industry-specific content, but also global, political, or pop culture news. You can also create content based on holidays or national observances. As long as you can find a way to make them relevant to your ecommerce business, making blog topics based on trending news can be a smart way to generate more clicks.
- How-to Guides
Whether your ecommerce site is focused on financial services, technology, or retail goods, you have valuable insight and knowledge to share with others. Provide readers with a step-by-step guide on completing some type of task. Make sure your guide is clear, concise, and has plenty of photos or videos for the viewer to follow along. The more useful you can make these types of posts, the more value your readers will get from your blog. They’ll be more likely to return to your site or become a customer if your blog is full of thorough, helpful information.
- Employee Spotlight
Who are the key people in your business? What’s their story, and what do they do at your company? Write about it! Centering a blog post on a member of your staff humanizes your business by showcasing the team behind it.
- Industry Myths
Even if your business is top of the line, there will always be people on the fence or misinformed about it. Use your blogging platform to dispel misconceptions you’ve come across in your industry. Additional research on common myths and the evidence (or lack thereof) behind them will help make your post more credible.
- Customer Reviews
What do customers have to say about you? Make a post highlighting positive reviews for your business and focus on useful information they include, such as tips, tricks, or recommendations on how to make the best use of your product.
- Work Diary
Another great way to give your audience an inside look at your business is to make a work diary. Basically, you break down a day in the life of your work, going hour by hour. You can write about a typical day at work, or you can break down your time at a special event, like a summit or conference you attended. Youtube’s blog hosts a series of work diaries with leaders such as Program Manager Maria Karim, where they reveal the process of decision and policy making at their organization.
- Updates and Teasers
Having a blog isn’t just a source of content—it can be an open line of communication between you and your customers. If your business is running into an issue, your blog may be a good place to update your readers. On the other hand, if you have good news to share, give your readership a sneak peek and build anticipation!
And there you have it—10 ecommerce blog topics to help you start fresh with your blog content in 2023. Before you hit the ground running, make sure you’re up-to-date on the blogging best practices for e-commerce. Coming up with blog topics for ecommerce sites can be tough, but with time and practice, you can master it.
Of course, blogging isn’t everyone’s cup of tea—that’s why we’re here! You can outsource your blogging needs to Content Cucumber, and you’ll be matched with a writer dedicated to your ecommerce blog’s success. You can reach out to us for a demo or a writing sample at any time.
