Edward Lee
Chances are, I don’t need to tell you that the world has changed a lot over the past few decades. What started as a few people using multi-thousand dollar personal computers, capable only of word processing, has evolved into a new world of low-cost smartphones and mobile devices.
People walk around with touchscreens and high speed internet in their pockets. Consumers prefer to do their holiday shopping wearing pajamas on their couch. Many of us wake up and get ready for the long commute from the bed to a cup of coffee at our desk, seven feet away. Virtual reality is poised to dominate our work and play spaces. Let’s not pretend business hasn’t changed too.
Why Blogs?
While we watched the rise of smartphones, social media, and content producers, business has been quietly shifting online. The new marketplace isn’t a place at all—it’s the web. While brick-and-mortars close, more and more small businesses are propping up their new storefronts—optimized websites. Here’s what this might mean for you, and why you might need a blog writer for your own small business.
From Foot Traffic To Online Traffic
It’s not enough to simply put up a storefront if you’re not driving traffic in. At one time, this was a matter of picking prime real estate—high traffic physical spaces. Now, you’ll need to find ways to make sure your website is prime real estate.
One of the most effective ways to do that is by maintaining an informative or entertaining blog. While online users are increasingly wary of ads, blogs are still effective at driving traffic. Blogs increase your web presence, and having more indexed pages on your site translates to higher visibility on popular search engines, like google.
It’s not enough, anymore, to simply bombard potential customers with ads. They want something in return—information. This brings us to our next reason for creating a blog.
Becoming An Authority
People go online for a lot of reasons. Sometimes, it’s just to scroll aimlessly and entertain themselves. Sometimes, it’s to catch up with friends. But, quite often, people are going online for one specific thing—to answer a question.
Creating a blog in your area of expertise can make your site the place they go for those answers. This will not only help drive traffic, but it will help establish you or your brand as an authority.
Keeping Up With Customers
Chances are, your business or brand is constantly evolving. Each new quarter and each new season, you probably have news to share. Whether you’re introducing new products or embarking on a new partnership, it’s important to let customers know.
There’s no better place to keep them updated than your company blog. Keeping customers current doesn’t only help create a sense of community. It also informs them when you introduce new services or products relevant to them.
Why Hire Blog Writers?
You may have already started a blog. Or, you’ve already begun considering what your brand’s blog will look like. But why hire a writer? Here’s why.
You’re Busy
First, you’re busy. You didn’t get your business where it was by not being busy. Day-to-day operations are essential for keeping your business afloat, and you may simply not have time to maintain a blog. That’s where hiring a blog writer comes in.
Simply starting a blog is not enough. To drive traffic and increase brand visibility, it will need to be updated regularly. What’s more, quality blogs can take a while to write—often six hours or more.
Outsourcing Blog Writers Is A Cost Effective Option
So, you need a writer. Why not just assign the blog to a member of your team? The short answer: it’s cheaper to outsource. When you hire out for blogs, you will not be responsible for salary, benefits, or many of the other costs associated with having an employee.
If you’ve thought of delegating the task of blog writing to a current member of your team, you might run into other pitfalls. If they aren’t a writer, they aren’t a writer. They will not become one overnight just because they were told to. They also probably have other responsibilities—that’s why you hired them.
Blog Writers Know Writing
Last, hiring a pro blog writer is important because writers know writing. While it might take you or a member of your team hours to write a blog that performs well, professional blog writers are often able to do it much faster. It’s what they do, all day. They’re good at it. Professional blog writers are trained in research, search engine optimization, and creating compelling copy. For you, this translates to results. This adage may be well-worn, but it holds true: time is money. Hiring a pro blog writer can save you both.
Conclusion
Maintaining blogs is more important for small businesses than it’s ever been. Well maintained blogs generate traffic, increase brand visibility, and underscore your authority in your field. As important as blogs are for small businesses, they’re also time-consuming.
Hiring a pro blog writer is a good way to stay on top, bring in new customers, and keep the ones you have coming back for more. If you’ve been thinking about hiring a professional writer to create high-quality content, be sure to book a demo today. With Content Cucumber, you’ll have access to your own dedicated writer and editor, up to 2,000 words a month, and free revisions.
