Jeannine Mancini
Hello there, fellow entrepreneurs! Are you ready to take your business to the next level with some killer blog content? Before you can start brainstorming those catchy headlines and attention-grabbing intros, you might be wondering: how much will this cost me?
We know that figuring out blog writing service pricing can be daunting, especially if you’re new to the game. But fear not because we’ve got the ultimate guide to help you navigate the pricing maze and find the best deal for your budget. Whether you’re a seasoned pro or a fresh-faced newbie, we’ve got tips, tricks, and insights to help you get the most bang for your buck. So grab a cup of coffee, settle in, and let’s get ready to write your way to success!
Cost of a Standard Blog Post
The cost of blog writing services can vary widely depending on several factors, including the level of expertise required, the length and complexity of the content, and the volume of content needed. However, here’s a breakdown of what companies are charging per blog post on average:
- Low-cost providers: Some providers offer blog writing services for as little as $5 per post. However, these providers often use non-native English speakers or inexperienced writers, which can lead to lower-quality content.
- Mid-range providers: Mid-range providers typically charge between $50 and $100 per blog post. These providers may offer higher-quality content and more experienced writers but may not provide as much customization or personalized service.
- High-end providers: High-end providers may charge $200-$500 or more per blog post but may offer top-quality writing, extensive research, and custom-tailored content. These providers may also offer SEO optimization, social media promotion, and content strategy consulting.
Some blog writing services may offer package deals, where you pay a monthly fee for a certain number of blog posts. These packages can range from $500 to $5,000 per month, depending on the level of service and number of posts included.
It’s important to remember that these are just rough estimates, and actual pricing can vary widely depending on the provider and the specific project requirements.
Comparing Other Blog Writing Services
There are many blog writing service providers available, and each has its own set of pros and cons. Here are some pros and cons of some of the most popular blog writing service providers:
Scripted
Pros:
- Offers a wide range of blog writing services, including SEO optimization and content strategy.
- Provides access to a large pool of experienced writers.
- Has a user-friendly interface that allows clients to manage their content easily.
Cons:
- Can be more expensive than some other blog writing services.
- May not be the best option for clients with specific or niche writing needs.
The cost of using Scripted to write blogs per month can vary depending on the level of service and the number of posts included. Scripted offers monthly packages that range from $449/month for 4 blog posts per month to $3,499/month for 40 blog posts per month.
Textbroker
Pros:
- Offers various content creation services, including blog writing, product descriptions, and press releases.
- Has a large pool of writers with varying levels of expertise and experience.
- Allows clients to set their own deadlines and rates.
Cons:
- Quality of writing can vary depending on the writer.
- May not be the best option for clients who require a high level of expertise or specialized knowledge.
Textbroker charges per word, with prices ranging from 0.013 to 0.072 cents per word, depending on the quality level of the writer.
WriterAccess
Pros:
- Provides access to a large pool of high-quality writers.
- Offers various content creation services, including blog writing, social media posts, and email newsletters.
- Has a user-friendly interface that makes it easy to manage content.
Cons:
- Can be more expensive than some other blog writing services.
- Some clients have reported issues with communication and project management.
Upwork
Pros:
- Offers various content creation services, including blog writing, copywriting, and editing.
- Provides access to a global pool of freelancers with varying levels of expertise and experience.
- Allows clients to set their own rates and negotiate with freelancers directly.
Cons:
- Quality of writing can vary depending on the freelancer.
- May require more time and effort to find the right freelancer for your needs.
Freelancers on Upwork can charge anywhere from $20 to $200 or more per hour or per project, depending on their experience and expertise.
Our Rates
For $900 a month, Content Cucumber provides a dedicated writer to produce high-quality, search-engine-optimized content for your business. This plan includes 200 words per business day, with each request coming with a free stock image and unlimited revisions until you’re completely satisfied with the content. This tends to fall at around $.22 per word, which is slightly higher than average, but well within the expected range. We’re obviously biased, but we believe that our dedicated writer model well makes up for the extra cost.
The Value
A dedicated writer will work closely with you to understand your business and industry, ensuring that the content they produce is tailored to your specific needs and goals. This plan offers a cost-effective way to outsource your content writing needs to experienced professionals.
While there may be cheaper options available, Content Cucumber offers personalized and individualized content that is tailored to your specific needs and goals. Content Cucumber’s blog writing service pricing plans are transparent and affordable, making it easy for businesses of all sizes to access high-quality content writing services.
Compared to more expensive options, Content Cucumber still provides high-quality content writing services at reasonable pricing. By offering a range of pricing plans to fit different budgets, Content Cucumber ensures businesses can get the content they need without breaking the bank.
The personalized approach that Content Cucumber takes with their content writing sets them apart from other services. By assigning a dedicated writer to each client, they can develop a deep understanding of the client’s business and industry, resulting in content that is engaging, informative, and valuable to the target audience.
Standard Rate Per Word
Blog writing service pricing is all over the place and there is no fixed industry standard per word fee for experienced writers who do SEO work, as rates can vary depending on various factors such as the writer’s level of expertise, the type and complexity of the content, the client’s budget and requirements, and the geographic location of the writer.
In general, freelance writers specializing in SEO content writing may charge anywhere from $0.05 to $0.50 per word, with the average rate falling around $0.15 to $0.25 per word. Some highly experienced and in-demand writers may charge higher rates, while those with less experience or working in low-cost-of-living areas may charge lower rates. It’s hard to judge quality by price, but if you’re paying under $0.08 or $0.09 per word, it’s unlikely your writer is based in the US or isn’t relying heavily on AI.
Red Flags
When it comes to outsourcing blog writing services pricing is a good determinant of quality. While it may be tempting to go with the cheapest option available, companies that are too cheap for blog writing services may raise red flags that could indicate potential problems down the line. Here are some warning signs to look out for:
Poor quality writing: If a company offers very low rates for blog writing services, they may be using inexperienced or low-quality writers who may produce subpar content. This can damage your brand’s reputation and credibility with your audience.
No research or strategy: Effective blog writing requires research and strategy to create content that is both informative and engaging. If a company offers extremely cheap rates, it may be cutting corners and skipping these important steps, resulting in generic or irrelevant content that doesn’t resonate with your target audience.
Plagiarism: Some companies that offer very low rates for blog writing services may resort to plagiarism or content spinning, which is unethical and can result in legal consequences for your business.
Lack of communication and accountability: A cheap blog writing service may not provide clear communication channels, project management, or accountability measures, leading to missed deadlines, misunderstandings, and unsatisfactory results.
Limited revisions or editing: Revisions and editing are essential parts of the blog writing process. A reputable writing service will typically offer multiple rounds of revisions to ensure that the final product meets your expectations. A company that is too cheap may not provide these essential services, leaving you with content that is riddled with errors or doesn’t match your brand voice.
How Blog Writing Service Pricing is Determined
Blog writing services typically determine their pricing based on several factors, including the experience and skill level of their writers and editors, the complexity and length of the content, and the amount of research and strategy involved in creating the content.
Here are some of the key factors blog writing service companies may consider when determining their pricing:
1. Writer expertise and experience: Companies may charge higher rates for writers with more experience or specialized knowledge in a particular industry or topic area. Experienced writers are more likely to produce high-quality content that meets the client’s requirements and resonates with their target audience.
2. Content complexity and length: Longer and more complex blog posts typically require more time and effort to research, write, and edit and may require specialized knowledge or expertise. Companies may charge more for these posts to compensate for the additional work involved.
3. Research and strategy: Effective blog content requires research and planning to ensure that it is informative and engaging. Companies may charge more for content that requires in-depth research or strategic planning.
4. Editing and proofreading: Editing and proofreading are essential to the blog writing process. Companies may charge extra for these services if they are not included in the initial pricing.
5. Client requirements and deadlines: Companies may adjust their pricing based on the client’s specific requirements and deadlines. Rush jobs or projects with more specific requirements may be charged more.
Determining the best blog pricing structure for your business requires careful consideration of several factors, including your budget, content goals, and the quality of the writing you require.
Assess Your Budget
Before you search for a blog content writing service, it’s important to establish a budget for your blog writing needs. This will help you narrow down your options and ensure that you can afford the services you require.
Determine Your Content Goals
Consider the type of content you want to produce, the frequency of posting, and the level of quality you require. If you need high-quality, long-form content, you may need to pay a higher rate than if you just need short-form posts.
Consider the Level of Expertise You Require
If your content requires specialized knowledge or expertise, you may need to pay a higher rate for writers with that experience level. On the other hand, if your content is more general and doesn’t require specialized knowledge, you may be able to find more affordable options.
Evaluate Pricing Structures
There are several pricing structures to consider, including per word, per post, per hour, and per project. Each pricing structure has its advantages and disadvantages, so consider which option best fits your content goals and budget.
Request Samples and References
Before committing to a writing service, ask for writing samples and references from past clients. This will give you a sense of the quality of their work and whether they can deliver the required results.
Ultimately, your business’s best blog pricing structure will depend on your unique needs and goals. Take the time to evaluate your options and choose a writing service that can deliver high-quality content at a price point that works for your budget.
Value Over Price
Ultimately, the decision to invest in blog content writing services will depend on the unique needs and goals of your business. However, it’s important to recognize the value that these services can provide and to carefully evaluate the options available to find the best fit for your business.
The cheapest option isn’t always the best. While it may be tempting to opt for the lowest-priced service to save money, this can ultimately be a costly mistake.
