Lauren
One of the best ways for your business to expand its reach, increase its conversion rate, and develop life long customers is to provide your target audience with content they find valuable and relevant. This is often easier said than done.
Creating and sharing high-quality content on a regular basis is time-consuming, and it can be difficult if writing is not your strong suit.
Luckily, you have other options!
Many businesses are saving time and energy while still reaping the benefits that come from posting content regularly by outsourcing their content writing to a content writing company or freelance writers.
If you find yourself at a loss for what to write, or you simply do not have the time or expertise to write engaging material, you should consider outsourcing your content writing. This way, you can have dedicated writers who are able to produce the content you need so that your business will grow.
While this is a great option for many businesses, outsourcing your content can present its own set of challenges if you are not careful.
Here are a few tips you should keep in mind when you prepare to outsource your content creation:
Stay involved
Just because you have outsourced your content does not mean you no longer need to think about your content. You still need to be able to craft outlines or ideas to share with your writer, stay available to answer any of their questions, and check key metrics to see if you need to make any adjustments to your content creation or content marketing strategy.
Do not hand the reigns over to your writer and forget about that aspect of your business. Stay involved throughout the process. After all, no one knows your business better than you.
Communicate
In order to receive great content, you need to make sure you are able to clearly communicate your expectations. If you want your blog posts, email newsletters, or other content to follow a certain format or to have a particular tone, then you need to make sure that you share this information with your content writer.
Even though you are outsourcing your content creation, you are still ultimately in charge of the vision for your brand and the content you release. Make sure you think about exactly what you would like for your content to look like and share your vision so that your content writer can create the perfect pieces of content for your business.
Choose the right writer
Finding someone who can throw together a few sentences and create a blog post is easy, finding a strong content writer who can create high-quality content for your brand is a lot harder. Your website copy, blog posts, email newsletters, and social media content show consumers the heart of your brand, so it is crucial that you find a content writer that is able to provide top-notch content that will add value and impress your audience.
Here are a few signs that a writer is going to be a good fit for your business:
Clear communication
Your content writer should be asking for feedback and communicating with you on a regular basis. If you have to chase your writer down in order to share feedback or ask for content, then you might want to consider a new writer.
Good samples
You should be able to receive strong writing samples from your content writer. If you hire an individual content writer, ask for samples of their previous work or request that they write a sample blog post or email newsletter that relates to your industry. If you want to enlist services from a content writing company, check out the posts on their blog.
Strong samples are a good indicator that the writer will be able to produce great content for your business.
Set guidelines
Make sure you are upfront about your guidelines and expectations, so you do not run into problems down the road as you outsource your content.
Before you hire a content writer, make sure you are on the same page regarding revisions, feedback, pricing, and the amount of content you are able to request each week. When you can agree on all of these points, you will avoid issues in the future.
Come up with a list of guidelines and “must-haves” so you can be sure to hire someone who will be a good fit for your business’ content writing needs.
If you are looking to outsource your content creation, Content Cucumber can help! When you use Content Cucumber, you will have a designated writer who will write high-quality blog posts, website copy, email newsletters, and product descriptions for your business.
Learn how you can get started outsourcing your content writing with Content Cucumber when you visit our website.
