Sophia Yakumithis
Creating content in bulk for social media is one of the most efficient ways to keep your content’s engagement and performance at the top of its game.
Bulk content creation is essentially when you stockpile captions, copy, or other types of digital content during a set period of time. So instead of going through the process of brainstorming, creating, and posting new content every single day, creating content in bulk allows you to do it all in one sitting without having to multitask between other responsibilities.
This productivity measure eases the stress of daily social media management and gives you more time for things like analytics, outreach, or social listening.
Additionally, creating content in bulk makes it easier to post on multiple social media platforms. With all your materials in one place, it’s almost impossible to lose track of your workflow!
If you’re looking for tips and tricks to take your social media game to the next level, this article will highlight five different ways to create content in bulk for social media.
1. Schedule Posts With a Content Calendar
Most people use a content calendar to manage their posts and to keep track of their digital marketing goals. This organizational method gives you a cohesive template for the content planning process and is crucial if you want to create high-performing content in bulk.
Your content calendar template should be unique to your team’s needs and objectives. However, there are some basic details relevant to anyone’s social media strategy, including the topic, the type of content it is, which platform it’ll be posted on, the date and time it’ll go live.
As far as designing your content calendar is concerned, its template can be as basic as a spreadsheet. Google Sheets is a valuable resource if you’re collaborating with multiple people because it allows anyone involved with the creation process to access and edit your document.
When you create content in bulk, it can also be challenging to remember who’s creating what and when or where content is supposed to be published. For that reason, Google Sheets is also a good tool for ensuring accountability measures are in place and that your team doesn’t forget to post something important.
Although it’s just a starting point in the content creation process, devising a content calendar will help you plan out social media campaigns ahead of time and alleviate the headache of posting daily.
2. Repurpose Blog Content
Something which makes social media content different from other digital platforms is that users aren’t logging on to obtain an encyclopedia’s worth of information. In fact, it’s the opposite case.
Studies show that people generally lose focus after only eight seconds. That’s a huge drop from the beginning of the millennium’s 12 seconds before social media usage became so prevalent.
Knowing that social media users don’t have the greatest attention spans, it makes sense that formats like Reels or Stories perform better than long-form content on feed-scrolling apps such as Instagram.
However, you shouldn’t let the numbers stop you from producing blogs or other long-form content.
Repurposing written content into infographics, captioned videos, memes, or any other easy-to-read format will do wonders for grabbing your audience’s attention on social media and for the flow of organic traffic. People are also more likely to repost your content in these formats given they can be shared in a single click, expanding your reach to a whole new audience.
Blogs usually contain key points which might be organized into bullet points or subheadings, and creating a step-by-step infographic is a foolproof way to repurpose blog content for social media. Plus, it’s easy to do in bulk.
All you have to do is sift through some recent blog posts and choose the ones which seem social media friendly. Then, simply repurpose each post into the format of your choice — which can be done in one sitting — and compile them into drafts, or organize them into a content calendar.
But if you don’t have the time or ability to repurpose your blog content, there are plenty of professional-grade services to help ease the stress of maintaining your social media presence, like Repurpose House.
Repurpose House’s team of talented creators can turn blogs, podcasts, and videos into shareable social media content. If you’re looking for help with content repurposing, be sure to check out their plans!
3. Draft Captions & Copy Beforehand
Copywriting for social media can be time-consuming and challenging, especially if writing isn’t your thing. But another major benefit of bulk content creation is that if you know what’s being posted in advance, it’s easy to pre-write the corresponding social media copy.
While it seems counterproductive to do this in one sitting, you’re more likely to avoid simple errors like captioning the wrong photo or double posting when everything’s streamlined and in one place. This will prevent you from having to make edits or retracting posts down the line.
Writing your copy in one go can also yield improvements in the quality of your social media campaigns.
Businesses generally have a team of creators with their own responsibilities, and making someone drop everything to draft a last-minute caption is anything but constructive. Writing your copy in advance gives creators more time to refine their work and ensure they’re producing content people actually want to consume.
In addition, they can prioritize daily tasks like conducting digital marketing or social media research, which is essential for staying up-to-date with trends.
4. Plan Content Around Holidays or Events
From festive graphics to themed cover images, there’s lots of content you can create in bulk to celebrate holidays on your social media channels.
Holidays are a huge lifesaver when it comes to needing inspiration for timely, relevant content that can be bulk produced. Knowing a holiday comes around every year gives you a topic to align your content with well in advance, and also means one less day to worry about brainstorming!
Breaking holiday-themed content down into multiple social media posts gives you more content to share on different platforms, too, which lifts the burden of creating day-of posts.
5. Host a Content Creation Contest
What better way to create content in bulk than by putting your entire team to work?
Getting your company involved in content creation challenges can benefit your social media channels in more ways than one. Not only are these contests useful (you’ll have access to an entire reserve of posts when it’s all said and done), but they also encourage community building by bringing team members together in one big group.
Content Cucumber’s Reel Rumble is a great example of how social media competitions can result in bulk content creation.
We asked our team members to give us their best 30-second Instagram Reel. The top 3 winners received an exclusive Content Cucumber tee-shirt, and all entries were featured on our official social media pages.
Need Help Creating Content?
Although creating content in bulk is a time-saver and can make social media a whole lot simpler to manage, if you’re still not sure where to start, Content Cucumber is here to help. Our team of writers are trained to create consumable, high-performing content that reflects your brand’s unique voice. Our subscription plans are designed to meet all types of content needs, so take our content quiz and learn how to get started!
