Target audience

How To Create A Customer Avatar

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You know what you’re selling, but do you know who your customer is? Identifying your buyer persona, also known as your customer avatar, is a crucial part of launching your small business. It will help you effectively market your product or service, and even build customer loyalty.  With that said, more goes into creating a … Read more

How Do You Research The Online Habits Of Your Target Audience?

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With so many social media sites and trends changing daily, you have to find ways to stay relevant to your target audience. But, understanding your online audience doesn’t have to be a daunting task. To grow your following, you can post at times your audience is normally online, and target content towards their trending interests. … Read more