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Central to learn about all things content related. From content supply chains, to the future of robots in your store, to the need for humans in the midst of all the AI around us, we’re tackling it all. Bring your questions, your insights, and your opinions. We can’t wait to speak with you!
In this inaugural episode of Content in Commerce, content expert Isaac Morey and e-commerce veteran Brent Peterson dive deep into the emerging concept of the content supply chain and why it’s becoming crucial for e-commerce success.
While many businesses think they can simply rely on ChatGPT to handle their content needs, Isaac and Brent reveal why a systematic approach to content creation, distribution, and optimization is more important than ever. They explore how the content supply chain mirrors traditional product supply chains – from ideation and creation all the way through delivery and performance analysis.
The discussion covers critical topics including why your product description pages can’t answer every customer question, the importance of multi-channel content distribution, and how to create content that works for both humans and AI systems. They also introduce the concept of Answer Engine Optimization (AEO) and explain why original, human-created content will be essential as AI agents become more prevalent in commerce.
Whether you’re an e-commerce store owner struggling with content strategy or an agency looking to better serve your clients, this episode provides actionable insights on building a content supply chain that actually drives results.
Chapters:
00:00 – Introduction & Host Backgrounds
01:21 – What Is the Content Supply Chain?
04:00 – Beyond Product Description Pages
06:09 – Multi-Channel Content Distribution
08:09 – Content Repurposing & Systematization
10:00 – Why ChatGPT Isn’t the Complete Solution
13:08 – AI Optimization (AEO) Strategies
17:56 – Writing for Humans and Bots
22:20 – Case Study Services & Social Proof
25:42 – The Future of Content & AI
This has been produced in cooperation with Talk Commerce
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