marketing strategy

What Is Trader Joe’s Marketing Secret?

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Trader Joe’s marketing. An enigma wrapped in a spoonful of cookie butter. With no traditional marketing techniques like television commercials or loyalty cards and only Facebook, Instagram, and a newly opened YouTube account to speak of, this grocery store chain should hardly register. So why are so many people (myself included) willing to squeeze through … Read more

Sustainable Marketing for Small Businesses

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sustainable marketing

Sustainable marketing refers to a company’s commitment to adopting and maintaining sustainable practices, and communicating those commitments to the brand’s customer base, staff, stakeholders, etc. Successfully implementing sustainable marketing practices also involves taking steps toward operating a more sustainable organization overall.