evergreen

Marketing Tips For The New Normal: Writing Content That Will Stay Evergreen

by
Evergreen content

As an unprecedented year, 2020 caused organizations to shift dramatically in many ways. eCommerce adoption skyrocketed, and businesses focused on omnichannel strategies that combined online ordering with curbside pickup. For most employees, the changes lead to remote work. For marketers, the changes meant something different: delete your entire content schedule. That’s right, if you were … Read more

How to Transform Your Outdated Ads into Evergreen Content

by
evergreen content, like an evergreen tree, stays beautiful and healthy for a long time.

In 2017, digital marketing experts stated that the average American adult is exposed to over 4,000 ads per day. However, people tend to tune out when they hear or see ads that aren’t relevant to them. For instance, do you remember the last commercial you overheard on the radio? Can you name the company featured on a banner ad on the last website you visited? It doesn’t mean you’re unobservant if you can’t remember; it’s just a result of the relentless advertisements you see everyday.