email marketing

How To Determine Your Optimal Email Frequency And Optimal Times

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Email marketing is a crucial part of digital marketing. According to MailChimp, email marketing can “play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships, or keeping customers engaged between purchases.” Small and midsize businesses can benefit from a strong email marketing campaign. Optimizing different types of emails may seem … Read more

How To Create An Amazing Mid-Funnel Drip Campaign With 10 Ideas For Emails

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Mid-Funnel

It’s one thing to create a well-established top-of-the-funnel marketing campaign, but converting leads into sales requires an entirely different strategy. Mid-funnel drip campaigns are all about evaluation, keeping the customers you already have while nurturing leads to make a final purchase. Creating a mid-funnel drip can seem daunting. However, with the right tools, it can … Read more