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Latest on Artificial Intelligence

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How to Become a Content Machine Using AI

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by Isaac Morey
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November 12, 2024

Insights from Alan Stern’s Build Chicago Workshop At the Chicago Build Expo, Alan Stern President of Persona Marketing, delivered an insightful workshop titled “How to Become a Content Machine Using AI.” This session offered valuable takeaways for marketers and business professionals aiming to transform their content strategies. Through practical insights and strategic frameworks, Stern walked

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Enhance Customer Engagement with Chatbots & Virtual Assistants

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by Luke Sarabacha
|
April 12, 2024

Want to reduce your customer churn rate? Research from Salesforce found that 80% of customers say that the experience provided by a company is as important as its products and services. In this post, we break down how you can improve your customer engagement through the power of chatbots and virtual assistants.  Understanding Chatbots Nowadays,