When you’re running a business full-time, you can’t always make the time to keep your blog and social media accounts updated. You know that content marketing is important for building customer trust and developing long-term consumer relationships, but it isn’t always feasible to research, write, and edit content by yourself.
However, your own busy schedule doesn’t have to be a barrier to giving your target audience great content. There are plenty of services online that can provide you with pre-written content for your specific industry niche. You can buy as many pieces as you’d like to always have new material for your customers to read and enjoy.
Some business owners question the integrity of buying pre-written content or worry about the quality of the writing they’re purchasing. Although these are valid concerns, there are also numerous benefits that can come from buying ready-made blogs or articles. When you find a resource you can fully trust, there are 10 key benefits that can make a major difference for you and your business.
1. You can find more evergreen content.
Since pre-written blogs and articles are ready to purchase whenever you need them, writers often create them to stand the test of time. In other words, you won’t have to worry about this content becoming outdated or irrelevant in the near future. You may even stumble upon some evergreen pieces that can offer value for readers for months or years to come.
2. Longer blog posts can be repurposed.
Buying a long-form article can be an easy way to buy yourself some time to generate unique content on your own. A 2,000-word pre-written blog post can stand on your website on its own, but it can easily be transformed and repurposed into other pieces of content that you can share across various social media platforms. For instance, key data points from an article can be formatted into an eye-catching infographic for Instagram, or you can make a quick YouTube video summarizing the main ideas of the post. If it’s a broad topic, you can even create a series of spin-off articles that explore each concept in greater detail.
3. Outsourcing will save you time.
Creating written content is not a quick or easy process. A simple blog post might take someone an hour of research, two hours of writing, and another hour of editing. If you want to regularly update your site or social media pages, you’ll either need to hire a writer or resign yourself to spending an extra 4+ hours of work each week.
Buying pre-written content is a happy medium between hiring a freelance writer and doing all your content creation yourself. Plus, if you happen to find a writer or resource you like, you can explore partnership options with them in the future.
4. You can develop a consistent marketing strategy.
When work gets busy, content marketing can be the first thing to fall through the cracks. If you purchase content ahead of time and schedule each piece of content to be published at regular intervals, you can maintain consistency without any serious effort. Your customers will come to recognize and appreciate your punctual publishing schedule wherever you choose to show off your content.
5. It’s easy to gather content for all your industry niches.
Outsourcing your content creation needs can free up your time to carefully consider all the unique aspects of your audience and the different niches within your industry. Instead of having to become an expert yourself, you can rely on the expertise of great researchers and writers by purchasing their work for your website! Furthermore, by experimenting with various types of content and different topics of discussion, you’ll be able to hone in on what your audience is really looking for.
6. Pre-written content will save you money.
If hiring a freelancer or an in-house writer isn’t feasible with your current budget, buying pre-written articles may be the right choice for you. You can choose to buy a single blog post or purchase several posts in bulk to start building a long-term content strategy. You can experiment working with different writers and agencies until you find the right fit, without having to go through the trial-and-error process of vetting and hiring freelancers on a regular basis.
7. You can view content before purchasing it.
One of the best parts about pre-written articles is that you can read through them before deciding whether or not to buy them. While you may have to spend some time searching through databases of articles, you’ll be able to ensure that the piece you choose will best align with your business goals and brand voice.
8. More content attracts more traffic.
When you provide more content, more people will be able to find content that’s relevant to them. Offering a variety of content can also help you build trust with customers and establish your expertise within your industry. If your website provides valuable resources and helpful recommendations for readers, people will be more inclined to visit (and revisit) your blog.
9. Outsourcing gives you time to experiment and track metrics.
Instead of spending your limited downtime writing content, publishing pre-written content can give you the opportunity to look at your data metrics and plan new marketing strategies for the future. Over time, you’ll be able to notice patterns about which kinds of posts get the most engagement or drive the most traffic to your site and strategize based on these trends.
10. Consistent updates will increase your brand’s authority.
When people are looking for facts and information, they turn to Google. If you know what kind of questions your audience is asking and you can offer concise, helpful answers through your content, your SEO rankings will soar. Buying pre-written content is a great way to improve your brand’s online authority and give customers peace of mind.
Drawbacks of pre-written articles
Pre-written content is convenient, inexpensive, and a great option for small and mid-sized businesses. However, pre-written articles can have some drawbacks. If you have a specific brand voice you want your blogs to convey, you’ll probably have to do some editing yourself. You might need to do some editing or fact-checking to ensure that the pieces you purchase are accurate and up-to-date. Depending on where you buy your content, you’ll also have to be careful about possible plagiarism within the articles.
To avoid these issues and get customized content tailored to your specifications, try Content Cucumber instead! Simply fill out a brief form describing the topic you’d like your writer to cover, how long the post should be, and any SEO keywords or phrases you’d like included in the content. You’ll be paired with your own writer who can provide topic ideas, edit past blog posts, create social media content, and much more. Check out our available plans today to get started!