Looking for the latest SEO predictions for 2023? Stay ahead of the curve with these upcoming SEO changes and get your content marketing strategy in tip-top shape for the new year.
What Is SEO?
Let’s start with the basics.
SEO , or search engine optimization , helps Google rank your content higher in search engines and therefore boosts your credibility as a brand.
While this is useful for brand visibility and awareness, optimized SEO can ultimately drive customers to your website, increase your sales, and give you a competitive advantage.
But SEO isn’t a set-it-and-forget-it strategy. Algorithms are constantly changing in favor of new, fresh content, and what once worked well may become outdated very quickly. That’s where analyzing current trends come into play.
With that in mind, let’s take a look at the top five predictions for SEO changes in 2023.
The 5 Biggest SEO Predictions for 2023
1) EAT for Websites Will Continue to Be Important
EAT , or Expertise, Authority, and Trustworthiness , is a key factor when optimizing your content, and Google will continue to promote websites that meet these requirements.
With the August helpful content update, Google has signaled that high-quality content writing is more important than ever. Creating consistent and high-quality written content, like in a blog, will continue to build your website’s authority and search engine rankings.
You can write this content yourself, or you can outsource it, but the value of high-quality content cannot be understated and isn’t going anywhere soon.
2) Featured Snippet Options Will Grow
Ever wondered how to rank in that little box (the featured snippet) above the actual search results in Google? We’ve got you covered.
If your website contains easy-to-follow and read information that people frequently search for, such as how-to’s or bulleted lists, you have a higher chance of being featured in this section.
As you’re creating your organic content marketing strategy for 2023, this is a great time to think about your audience and who might actually be searching for the information or products you provide.
What is their intent for their search? And is your content optimized for voice search in addition to the traditional “Google search?” Taking these types of questions into account can help you rise to the top , quite literally , of the search engine results.
To appear on a featured snippet, it will take a consistent blogging strategy and persistence. But stick with it, and you’ll be rewarded.
3) The Shopping Graph Option Will Change E-Commerce SEO in 2023
If you are running an e-commerce business or are just someone who enjoys shopping online, one of the coolest updates is coming in 2023: the Shopping Graph.
The Shopping Graph is an AI-enhanced model that takes factors like price, website, SKU and inventory data, website, and video content from different brands into consideration and then makes recommendations in real time to those who shop for each product.
But this isn’t the only feature that the Shopping Graph provides. One of the SEO changes that will be coming in 2023 is the ability to shop from screenshots. For example, if you take a picture of a shirt you like and open the image in Google Photos, Google can scan it and recommend relevant product listings.
While this is certainly a “cool” feature, as a business owner, this is a prime opportunity to include keyword-rich product listings on your website and to make sure all of your inventory is up-to-date on your online systems.
You’ll also want to make sure all of the images on your e-commerce website have alt tags so they can be ranked on Google as well.
4) Video Marketing Will Remain Short
One trend that we don’t see going away any time soon when it comes to organic content marketing in 2023 is video marketing.
Dynamic, short-form videos on platforms like TikTok and Instagram are largely becoming a key factor when consumers are making buying decisions. This is no surprise as we’ve watched influencer marketing take the world by storm over the past few years (more on this shortly).
However, one exciting update coming to most , if not all , social media scheduling tools is the ability to schedule your content for larger chunks of time.
This is a dream for social media managers and content creators alike.
5) Native Ads Will Be Tested
Old-school advertising was designed to help your brand stand out. Picture flashy ads, targeted marketing campaigns, and large amounts of the marketing budget going toward influencer marketing.
In 2023, however, native ads are going to be tested more widely.
How are these ads different? Well, studies have found that old methods, like influencer marketing, are on the decline due to trust issues and the rise of fake accounts across multiple social media platforms. But native ads are designed to feel different.
These ad campaigns rely on third-party websites and search engine ranking to subtly advertise a product. They also use features like Instagram shop and stories to make sharing products and services easier and to make them feel more organic to viewers.
While many brands have yet to adopt this style of marketing, the ones already utilizing the technique say it’s a top ROI strategy.
Paying attention to these five SEO predictions for 2023 gives your company the ability to navigate and stay ahead of the never-ending world of algorithm changes. But there’s one more point that’s worth noting:
A Note on Social Responsibility
Customers , especially Gen Z-ers and Millennials , are increasingly looking for the brands they support to take some social responsibility.
Whether it’s combatting climate change, supporting LGBTQ+ causes, fighting gender and racial inequality, or something else, younger demographics especially want to know that companies are taking a stance on social issues.
As you’re developing your organic content marketing strategy for 2023, consider what your brand messaging is and how you’re conveying that to your customers. While it may be a long game as far as sales are concerned, building trust can go a long way toward enhancing brand loyalty.
Some Final Thoughts on SEO for 2023
SEO changes in 2023 can be an exciting opportunity to increase your brand visibility and serve your customers even better.
With advanced search techniques, like the Shopping Graph, video marketing’s ever-growing popularity, and more chances to rank based on EAT factors, there are even more ways to reach your target audience.
Need to do a content overhaul and website audit for SEO 2023? Content Cucumber’s team of marketing experts and specialized content writers can help.
With knowledge of industry-specific verbiage, the latest trends, and the top strategies to help your business make the most of your content marketing plan, we can help you stay ahead of the curve.
Not only that, but we provide a dedicated writer and team to get your business exactly where you want it to be with customizable monthly services and add-on features as you need them!
For more information on how the Cucumber Club can level up your marketing strategy for 2023, head on over to our website to learn more.