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26 Real Estate Content Writing Services: Reviewed

December 12, 2022

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Sonja

Trying to find the right content writing service for your real estate business can feel like searching for a needle in a haystack. A quick Google search for “copywriting company” will pull up dozens—if not hundreds—of results, all claiming to be the best. 

It’s probably impossible to crown one real estate content writing service the absolute best—we’re also a little bit biased, to be fair. However, there are some obvious differences between companies currently offering copywriting and content services. 

In this guide, we’ll cover 26 writing companies you could hire for your real estate content needs. Some are amazing, some are alright, and some are downright alarmingly bad!

The Content Writing Services: Pros and Cons

Before we dive in, let’s do a quick overview of each of the writing services we’ll cover today. 

ServicePricingProsCons
Content Cucumber $950/month for 8,000 words.
Subscription
✅ Work with a dedicated writer and account manager

✅ Consistent high-quality content

✅ US-based human writers; no AI ever

✅ Specifically offers real estate blog content writing services

✅ Allows multiple users

✅ Simple platform and workflow
❌ Doesn’t offer one-off projects

❌ No same-day turnaround
BKA Content$960/month for 8,000 “mid-level” words OR $1,450/month for 8,000 “high level” words. 
Subscription
✅ SEO-optimization and topic generation included in monthly price

✅ Dedicated account manager
❌ Slow turnaround, bulk delivery once per month

❌ No dedicated writer

❌ Must purchase separate subscriptions for multiple websites or clients; not good for agencies
BlogHands$500/month for 10,000 words.
Subscription
✅ SEO-optimization and topic generation included in monthly price

✅ Affordable
❌ No dedicated writer

❌ No same-day turnaround

❌ Slow turnarounds (5–10 days for all content)
Blog Supply Co.$349/month for 8 800-word blogs.
Subscription
✅ Unlimited revisions (within 72 hours)

✅ Affordable
❌ Not good for agencies or clients in need of volume/bulk content

❌ No dedicated writer

❌ No same-day turnaround
BuySellTextPrices vary based on content type, topic, and quality — $0.025–$0.100 per word.
Pay-as-you-go
✅ Offers 24-hour delivery

✅ Good for one-off projects
❌ Not good for long-term projects

❌ No dedicated writer
Compose.lyStarting at $999/month for managed content OR $75 per 500 words self-service.
Subscription OR Pay-as-you-go
✅ Choose between having a dedicated writer or working with Compose.ly’s writer “marketplace”

✅ SEO-optimization included in subscription 

✅ Good for one-off projects

✅ Specifically offers real estate writing services
❌ Unreliable deadlines

❌ No same-day turnaround
Content Flip$179/month for 4,000 words.
Subscription
✅ SEO-optimization and topic generation included in monthly price

✅ Allows bulk ordering
✅ Offers 7-day free trial
❌ No dedicated writer

❌ Vague delivery/turnaround policy
Content MajesticUnclear pricing model.🚩 Too many red flags to list any pros❌ Website is poorly written with obvious grammatical errors

❌ Staff photos are stock images

❌Vague and confusing pricing model
ContentPit$439 for 10,000 words.
Pay-as-you-go
✅SEO-optimization included in price
✅Allows bulk ordering
✅Good for one-off projects
❌Strict content topic limits

❌No dedicated writer
❌Not good for long-term projects
Content Refined$769/month for 8,000 words.✅ SEO-optimization and title generation included in monthly price

✅ Publishing to your website included in monthly price

✅ Dedicated account manager
❌ No dedicated writer
ContentVistaPrices vary based on content type and quality.
Pay-as-you-go
✅ Free consultation❌ No dedicated writer

❌ Confusing pricing model

❌ Inconsistent turnaround/delivery policy
Content WhalePricing not advertised.🚩 Too many red flags to list any pros❌ Website is poorly written with obvious grammatical errors

❌ Does not employ fluent English-speaking writers
Crowd ContentPrice varies depending on length, content type, and quality — $0.03–$0.14 per word.
Pay-as-you-go
✅ Good for one-off projects

✅ Offers one-day turnaround
❌ Not good for long-term projects

❌ No dedicated writer
Digifloat$399/month for 8,000 words.
Subscription
✅ Dedicated account manager 

✅ Specifically offers real estate writing services
❌ No dedicated writer

❌ Not good for one-off projects
Draft$800 for 8,000 words.
Pay-as-you-go
✅ Volume discounts

✅ Free AI tools for creating content ideas

✅ Unlimited edits

✅ Good for one-off projects
❌ Slow turnarounds (about 200 words per business day)

❌ No dedicated writer
EstorytellersPricing not advertised.🚩 Too many red flags to list any pros❌ Website is poorly written with obvious grammatical errors

❌ Does not employ fluent English-speaking writers
Express WritersPricing varies depending on length, topic, and content type — $0.09–$0.30 per word.
Pay-as-you-go
✅ Good for one-off projects

✅ Allows bulk ordering
❌ No dedicated writer

❌ Not good for long-term content needs
FATJOEPricing varies depending on content type and quality — $0.049–$0.098 per word for blogs.
Pay-as-you-go.
✅ Good for one-off projects

✅ Allows bulk ordering

✅ Offers video content services
❌ No dedicated writer

❌ Not good for long-term content needs
Premium Content WritingMust request a custom quote. 🚩 Too many red flags to list any pros❌ Website is poorly written with obvious grammatical errors

❌ Confusing pricing
Scripted$199/month for most basic subscription + $0.13–$0.18 per word.
Subscription AND pay-as-you-go
✅ Subscription includes free blog ideas

✅ Work with a variety of writers

✅ Invite your favorite writers to make proposals

✅ Specifically offers real estate writing services
❌ No dedicated writer

❌ Requires more hands-on involvement, similar to working with freelancers
SEOButlerPricing varies depending on length, topic, and content type — $0.07–$0.135 per word.
Pay-as-you-go
✅ Good for one-off projects

✅ Allows bulk ordering

✅ Offers 10% discount for projects over 5K words
❌ No dedicated writer
TextMaster“Standard” copywriting starts at $0.066 per word. “Enterprise” copywriting starts at $0.154 per word.
Pay-as-you-go
✅ Also offers translation services

✅ Good for international businesses in need of English-speaking copywriters to translate their content needs
❌ No dedicated writer
TextMercatoMust request a custom quote.✅ Good for one-off projects

✅ Offers translation and transcripts
❌ Ambiguous pricing

❌ No dedicated writer
TextworkersSubscription prices vary. 
Pay-as-you-go starts at $0.07 per word.
✅ Specifically offers real estate writing services

✅ Good for one-off projects

✅ Allows bulk ordering
❌ No dedicated writer

❌ No same-day turnaround
VerblioPricing based on type, length, and amount of content. 
Custom subscription
✅ Custom subscription, good for clients who know exactly how much content they need

✅ Top-tier technology, great for enterprise clients who need API and tech integrations. 

✅ Dedicated account manager (not included in basic subscription)

✅ Subscription credits roll over

✅ Offers video services
❌ Confusing pricing model

❌ No same-day turnaround

❌ Not great for clients looking for some guidance and more 1-on-1 support. 

❌ Better for enterprise than SMB.  
WordAgentsSubscriptions start at $1,329 per month for 20,000 words. 
One-off pricing $0.068–$0.12 per word. 
Subscription
✅ Keyword optimization included in base price

✅ Good for bulk ordering

✅ Good for one-off projects
❌ No dedicated writer

❌ No same-day turnaround

Why Should You Hire a Real Estate Content Writing Service?

Even if you’re an incredible writer in your spare time, there’s a reason you work in real estate and not at Content Cucumber! You don’t want to spend your days clacking away on a keyboard, and it’s surprisingly difficult to come up with content about something you already spend all day thinking about. 

Hiring a professional writer or a real estate content writing service not only frees you of the responsibility of writing—it also opens you up to an entirely new world of content. You’ll be amazed how many unique ideas and new ways of positioning your content a professional writer can come up with. 

Here are just a few of the benefits of hiring a professional content writer:

  • Save time—someone else is writing for you!
  • Discover SEO tips and tricks—working with a professional can teach you a lot about marketing yourself in the future.
  • Grow your reach—boost your visibility online by posting more regularly and improving SEO.

What To Look for in a Real Estate Content Writing Service

An incredible abundance of copywriting companies exist, but don’t make the mistake of thinking they’re all the same. Choosing the wrong service can be a big waste of time and money, and a really frustrating experience. Because most copywriting companies make big promises in their advertising, it can be hard to figure out which promise is most reliable. 

You need to learn what to look for in a high-quality writing service so that you can identify a bad writing service. 

Real Estate-Specific Information

Most copywriting services cater to a range of industries, and are capable of adapting to any type of content. While it’s not necessary to choose a service that specifically advertises their real estate expertise, it can’t hurt!

A page to showcase the industries they serve is a good sign that a company is legit and probably has some real-world experience. 

Transparent Pricing

Signing up for a copywriting service shouldn’t feel like buying a custom luxury car or an Hermes bag. Pricing should be upfront and transparent so that you know what you’re signing up for before you give away any business or personal information. Companies that hide their pricing structure are also more likely to include hidden fees, which can drastically increase your monthly costs. 

Clear Turnaround & Delivery Policies

Similarly, a writing service should have a clear delivery policy that guarantees a reasonably quick turnaround. Plenty of clients have horror stories of needing to pester their writers for content, or only receiving content on the very last day of their subscription. 

Ideally, the service you choose will have a words-per-day or blogs-per-week policy to hold themselves accountable. 

Good Writing

Okay, this one might seem obvious, but you would be amazed how many content writing services exist that simply do not employ good writers. Take a close look at the copy on your service’s website. It should be easy to read, grammatically correct, and clearly written with SEO in mind.

If they haven’t taken the time to write their own copy well, what are the chances they’ll take the time when they write yours? 

Hint: it’s not likely. 

Detailed Real Estate Content Writer Service Ranking

Now that you know more about what to look for in a high-quality real estate content writing service, it’s time to jump into the nitty-gritty details. While it’s difficult to truly rank these services, there are some that we think are obviously top tier while others give us major red flags. As you read, we think it will become pretty clear which is which. After Content Cucumber, it’s all in alphabetical order, so the order is not reflective of ranking. 

1. Content Cucumber ​

Yeah, we did put ourselves at the top of the list! What about it?!

Content Cucumber is not only an amazing place to work, but we’re also pretty proud of the relationships we make with our clients. Content Cucumber goes above and beyond to get to know our clients’ businesses, and create content that perfectly captures their brand voice.

 It’s not enough for us to randomly write a blog and deliver it into the void—Content Cucumber pairs every client with a dedicated account manager who works directly with you to schedule, write, edit, optimize, and publish content that converts. 

We offer simple subscriptions plus optional add-on services like SEO Optimization, Auto-Posting to your website, etc. Our team also has experience working with real estate professionals, and you’ll be matched with a writer who is comfortable in your field. 

Pricing: $950/month for 8,000 words (most popular option)

Demo: /demo 

2. BKA Content

BKA Content is a subscription-based content writing service geared specifically toward technical industries like legal professionals, financial advisors, and medical providers. While they don’t specifically advertise real estate services, their writers have lots of technical knowledge that could come in handy for understanding regional building and real estate laws. 

The largest drawback of BKA Content’s service is their turnaround time. BKA delivers content just once per month, so you’ll need to be strategic with when you post so you don’t run out of content. 

Pricing: $960/month for 8,000 “mid-level” words OR $1,450/month for 8,000 “high level” words

Subscribe: ​​https://www.bkacontent.com/content-shop/ 

3. BlogHands

BlogHands is a surprisingly affordable monthly copywriting subscription, especially considering they include SEO optimization in the price. While you might be getting a lot of content—10,000 words each month—you won’t have a dedicated writer. Since your content could be picked up by a wide range of copywriters, the brand voice may feel inconsistent. 

BlogHands also has relatively slow delivery/turnarounds. All content, regardless of length, takes a minimum of 5–10 days to complete. 

Pricing: $500/month for 10,000 words

Subscribe: https://bloghands.com/membership 

4. Blog Supply Co.

Another generally affordable copywriting subscription service, Blog Supply Co. is a good option for real estate professionals looking for just a few blogs every month. Blog Supply Co.’s largest subscription option is just $349 per month, but only includes 6,400 words. 

If you need more content, are interested in bulk ordering, or have multiple clients you want content for, Blog Supply Co. isn’t the best option. 

Pricing: $349/month for 8 800-word blogs

Subscribe: https://www.blogsupply.co/plans-pricing 

5. BuySellText

If you’re looking to complete a one-off project, or just need the occasional writing services, BuySellText might be a good option. Offering only pay-as-you-go or ala carte services, BuySellText doesn’t require you to sign a contract or pay for a subscription. 

While BuySellText is generally affordable, you will have to pay more if you want high-quality content. You can choose from three tiers: 

Once you’ve chosen a quality level, you’ll also need to choose the type of content you want written—prices vary between content varieties. If you’re in a rush, pay a few extra bucks for 24-hour turnaround. 

Pricing: $0.025–$0.100 per word

Create a free account: https://www.buyselltext.com/register 

6. Compose.ly

Compose.ly is one of those competitors that we just have to give a nod of respect to. Easily one of the best real estate content content writing services out there, Compose.ly has (almost) everything you could possibly want from your copywriter. 

Choose between working with a dedicated content writer, or post your content to Compose.ly’s writer “marketplace” to connect with experts in your niche. 

However, if you’re working on a strict deadline, Compose.ly might not be for you. It can take a few days for a writer to start working on your project, and their deadline policy is fairly flexible. 

Pricing: Managed content starts at $999/month—$75 per 500 words self-service

Subscribe: https://compose.ly/managed-service 

7. Content Flip

Yet another affordable option, we do have to wonder how Content Flip can produce high-quality content for such a low price. Because Content Flip doesn’t assign you a dedicated writer—and you have no direct content with writers period—it can be difficult to predict the quality and consistency you’ll receive. 

Content Flip also doesn’t have a very clear delivery/turnaround policy, so you could be waiting some time for your content. 

Luckily, if you want to test out Content Flip’s services but aren’t ready to commit, they offer a free 7-day trial. 

Pricing: $179/month for 4,000 words

Free Trial: https://www.contentflip.com/plans-pricing 

8. Content Majestic

Remember when we told you to take a look at a company’s website to decide whether they will be good writers or not? Here’s a great example of a copywriting red flag, courtesy of Content Majestic. 

Need we say more? 

Probably not, but we will! A simple reverse Google image search revealed that the majority of Content Majestic’s “writers” and “staff members” are stock photo models. Does that mean Content Majestic doesn’t offer legit writing services? Not necessarily, but we can almost guarantee that Confident Business Expert doesn’t work for them. 

9. ContentPit

ContentPit is a pay-as-you-go service that offers full SEO optimization in their base pricing, and allows for bulk ordering. As a real estate professional, ContentPit could be a good one-off service, just so long as you don’t work with any “adult” content. 

ContentPit has rather strict rules for the type of content they write, so if you work in cannabis real estate, this isn’t the service for you. 

Remember that one-off and pay-as-you-go services won’t give you the same level of personalized service. This means you won’t have a dedicated writer who gets to know you, and you may find yourself doing more editing on the back end. 

Pricing: $439 for 10,000 words

Order Content: https://contentpit.com/pricing/ 

10. Content Refined

Offering an end-to-end content writing solution that includes a dedicated writer, publisher, and SEO services. While you won’t have a dedicated writer, Content Refined assigns an editor to oversee your content for a more consistent voice. 

Content Refined doesn’t mention working with real estate professionals specifically, but as one of our top competitors, we knew they deserved a spot on this list!

Pricing: $769/month for 8,000 words

Free Consultation: ​​https://meetings.hubspot.com/narcis-bejtic/content-refined-meeting 

11. ContentVista

If you like your pricing confusing and convoluted, you’ll love ContentVista! Easily one of the most contradictory websites on this list, ContentVista lists different prices in different places on their site. 

While this doesn’t disqualify ContentVista entirely, it does make it difficult to gauge just how qualified this particular content writing service is. Clients work directly with ContentVista’s owner, who personally assigns each piece of content and returns it to you. 

Pricing: Blogs start at $50 per 500 words…we think.

Free Consultation: https://contentvista.com/free-consultation/ 

12. Content Whale

Another website that sets off our red flags, Content Whale’s copy speaks for itself. 

13. Crowd Content

Need something written in a day? Crowd Content offers super fast turnarounds, and excels at one-off projects to help you stay on-top of your content flow, even on weeks where you’re falling behind. 

Although you won’t get a dedicated writer, Crowd Content’s team works quickly with more than 2,000 writers ready and waiting to take on your projects. 

Pricing: $0.03–$0.14 per word

Sign Up: ​​https://www.crowdcontent.com/sign-up/ 

14. Digifloat

Digifloat is an affordable content writing service that gives every subscriber a dedicated account manager. While you won’t work with just one writer, your account manager will help to ensure every piece of content fits your brand voice. 

Digifloat also specifically mentions real estate content writing services on their website, so you can feel confident knowing you’ll find a writer who understands your niche. In addition to copywriting, Digifloat also offers graphic design services.

Pricing: $399/month for 8,000 words

Get a Quote: ​​https://digifloat.io/get-a-free-quote/ 

15. Draft

Draft is perfect for clients that are looking for one-off pieces. Be aware, Draft isn’t the best option if you’re in a rush. Delivering at a rate of 200 words per business day, Draft is a good example of quality-over-quantity. 

If you can plan ahead, Draft incentivizes clients to place bulk orders by offering discounts. You can also use their free AI tools to help generate topics if you’re in a creative slump. 

Once you’ve submitted your request, Draft is a fairly hands-off process, and you won’t be involved again until your content is delivered. If you’re comfortable with a set-it-and-forget-it model, Draft might be the perfect pay-as-you-go writing service for you. 

Pricing: $800 for 8,000 words

Sign Up: https://app.draft.co/signup 

16. Estorytellers

Did you see the red flag coming this time? 

Yeah, maybe don’t go with Estorytellers unless you want your content and/or business turned into a magic lamp. 

17. Express Writers

Express Writers is another pay-as-you-go content writing service that encourages bulk ordering. While Express Writers is a great option for someone who just needs the occasional content, it’s not the best for extended projects or consistent blogging. 

Because you pay as you go, you won’t have a dedicated writer, and won’t be able to cultivate that relationship and consistency in brand voice. If you want more hands-on content management and involvement from a professional copywriter, this won’t be the right service for you. 

Pricing: $0.09–$0.30 per word

Buy Content: ​​https://shop.expresswriters.com/ 

18. FATJOE

FATJOE is one of the most well-established copywriting services on this list, and has been churning out content since 2012. 

A pay-as-you-go service, FATJOE offers one-off blogging and copywriting, plus video services. As a real estate professional, video can be a major draw for potential clients, so working with a copywriting company like FATJOE can be a good way to get your blogs and video in one place. 

However, FATJOE won’t give you a dedicated writer, so you won’t be able to cultivate the same brand voice consistency. But overall is a solid option for a real estate content writing service.

Pricing: $0.049–$0.098 per word for blogs

Sign Up: ​​https://app.fatjoe.com/signup?email= 

19. Premium Content Writing

Here’s a good example of two red flags in one: bad writing and vague, convoluted pricing. 

When it comes to Premium Content Writing, we wouldn’t bet on their services meeting the promise of their name. 

20. Scripted

Scripted appears affordable at first glance, but their pricing model requires clients to combine their subscription with additional pay-as-you-go writing credits. If you don’t need a lot of content, you might be able to avoid buying extra credits, but clients with greater content needs can quickly rack up costs. 

If you like to be hands-on with your content, you might like Scripted’s unique writer proposal system. You can submit requests for writer consideration, either to specific writers or the Scripted community at large. Writers submit proposals, and you can choose the one that fits your needs best. Additionally, Scripted specifically lists real estate as one of the industries they regularly serve

Be aware, this model makes it difficult to cultivate a consistent brand voice. 

Pricing: $199/month for most basic subscription + $0.13–$0.18 per word

Sign Up: https://www.scripted.com/business/register 

21. SEOButler

SEOButler is best for clients that want to place occasional bulk orders. A pay-as-you-go copywriting company, SEOButler offers generous discounts for bulk orders, and typically delivers within six days. 

Pricing: $0.07–$0.135 per word

Sign Up: https://seobutler.com/login/ 

22. TextMaster

TextMaster offers pay-as-you-go pricing and two writing quality tiers. Standard copywriting is for simpler, less technical projects, and costs significantly less than the higher-quality tier. Enterprise copywriting is best for technical projects. 

SEO optimization is included in both tiers, so you won’t need to worry about optimizing your content after it has been written. 

Remember, services like these won’t match you with a dedicated writer, which could be detrimental to your brand voice and writing quality consistency. 

Pricing: “Standard” copywriting starts at $0.066 per word. “Enterprise” copywriting starts at $0.154 per word

Sign Up:​​ https://app.textmaster.com/sign_in 

23. TextMercato

TextMercato offers one-off writing services, but what sets them apart is their translation services. If you cater to an international audience, or have a non-English speaking clientele, working with a copywriting service that can offer translation into dozens of languages is a major asset. 

While you won’t be able to work with a dedicated writer, this is definitely one of the best options for international real estate professionals. 

However, TextMercato does set off one red flag: their pricing isn’t listed on their website, and clients are required to request custom quotes. 

Pricing: Must request custom quote

Sign Up: https://www.textmercato.com/get-started 

24. Textworkers

Textworkers offers you two options: monthly subscriptions or pay-as-you-go. You won’t get a dedicated writer with either option, but you can enjoy working with writers who are experienced in real estate writing

Pricing: $140/month for 2,000 words OR $0.07 per word

Get a Quote: https://www.textworkers.com/get-a-quote 

25. Verblio

One of the bigger companies in the space, Verblio offers several subscription tiers, including one that comes with a dedicated account manager.

Verblio mostly excels with its platform technology, which is great for larger enterprise customers who need integrations for their content. However, they don’t offer a dedicated writer and they lack a lot of the 1-on-1 support that smaller and medium-sized businesses may need.

Pricing: Custom

Sign Up: https://app.verblio.com/registration?_ga=2.17366781.519853046.1670605590-1215091810.1670605590 

26. WordAgents

If you’re looking for quantity and variety, WordAgents is the right copywriting service for you. With huge subscriptions that start at 20,000 words per month, Word Agents also offers pay-as-you-go content writing services. SEO optimization is included in every subscription, and while you won’t have a dedicated writer, you will be able to get tons of content quickly. 

Pricing: Subscriptions start at $1,329 per month for 20,000 words. One-off pricing $0.068–$0.12 per word

Order Content: https://www.wordagents.com/#pricing 

Looking for more information on real estate content writing services, or copywriting in general? Visit the Content Cucumber blog for more to read!

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