Writing compelling blog posts on your business’ website will provide a host of benefits that will help your business grow. From increasing your reach to boosting your SEO and driving traffic to your website, your business cannot afford to miss out on this powerful marketing tool.
But what do you do when the well runs dry and you can’t think of anything new or interesting to say on your blog?
While blogging can be an effective tool for your brand, it is not going to be beneficial if you are writing about the same topics week in and week out.
If you are struggling to come up with new content for your blog posts, don’t give up!
Here are a few non-traditional ways to come up with new blog topics if your blog starts to feel too repetitive:
Use your blog and social media comments
Go through your recent blog posts and read any comments that were left by your readers. Chances are you will be able to find a comment or two that will spark a topic idea for a new blog post.
For instance, say your brand sells dog products and you have a blog post about the most scenic places to hike with your dog in the local area. If you see a comment underneath your blog post where someone says, “I wish I could visit these areas, but my dog pulls too much for me to go anywhere,” you can use that comment to write a relevant blog post like “5 Leashes to Help Your Dog Stop Pulling on Walks.”
Likewise, scroll through the comments on your social media posts to find ideas for future blog content. If your followers seem to ask the same types of questions in your comment section, write a blog post that addresses and answers these questions, for example.
This strategy will not only help you come up with new ideas, but it will also make sure that your new topics are ones that are relevant and valuable to your audience.
Read the news
Remember, your blog posts should do more than just push your products. You should be providing your readers with compelling and valuable content that will keep them coming back for more.
One way that you can do this is to watch the news and keep up with current trends and new innovations within your industry. This way, you can provide your audience with industry-related information that is fresh, new, and interesting.
Is there a new app or program that is revolutionizing your industry? Was there a new law passed that will influence the way your industry operates? Use this information to craft topics for your blog posts.
If you run a property management company, for example, and a new professional sports franchise is opening in your area, you might write a blog post about how the addition of this sports team will influence local rental rates.
Keep up with the news, and you will find new ideas to help you create new topics for your blog posts.
Repurpose your content
When you’re struggling to create new content, think about how you can recycle other content by repurposing it into blog posts.
If you have had a successful webinar or a podcast episode that gained a lot of traction, you can turn the key information from this long-form content into blog posts. This will help you produce new blog content that you already know will perform well with your target audience.
Learn from your competitors
Don’t be afraid to spy on your competitors and see the type of content they are writing for their blogs.
While you want to produce original content and avoid plagiarism and directly copying their blog posts, it can be a good place for you to gather some ideas. The key is to look for blog posts that cover types of content that are relevant to your industry that you might not have thought about before. Maybe you never considered doing a Q & A blog post or a post based on one of your podcasts before, but seeing one on a competitor’s site showed you that it could be a successful type of post.
You can also scour their comment sections to see if their audience has questions or comments that might be relevant to your audience, too.
Make sure you take a look at your competitors’ blogs from time to time if you need some ideas about topics or specific types of content that will connect well with your audience.
