Apple shook the cell phone marketplace in 2007 with the release of its first iPhone. A very early and, for the time, advanced smartphone, it quickly garnered a lot of attention from tech junkies, business people, and the average consumer alike. The iPhone became the latest craze, with over 100 million units sold in its first four years. With a focus on design and usability, the iPhone forever changed the game and left every other company wondering just how they could generate the same hype.
Each subsequent iPhone launch for many years was met with a cult-like obsession to get the latest and greatest model. People upgraded full of excitement over new features, replacing old phones, or even just to flex. However, the newest version, the iPhone 11 (with Pro and Pro Max versions) has not taken off nearly as quickly as its predecessors. While die-hard Apple stans are still grabbing for the 11, many other consumers are unsure if they should make the leap (or small inch forward) to the newest iPhone. The iPhone 11 especially failed to impress in Asian markets, with a market share below 10% in China. One of the main selling points, more lenses on the front of the phone, has become a joke in some circles rather than an asset. The overall quietness surrounding this launch leads many to wonder, will the iPhone always be the hot new thing?
Trends come and go, but the iPhone has held its place as the “it” thing since its launch. But, times may just be changing. Some reasons it may be falling out of favor include:
- The inability to master wireless charging (Android competitors did years ago)
- Fewer real additions or advancements on each new model
- Lagging research and development investment is beginning to show with the lack of foldable phones, AR, and VR
- Increasing price points that are significantly higher than the competition
Despite these shortcomings, 45% of all cell phone users in the United States still have an iPhone of some sort. There is no doubt that many still favor the sleek design, emojis, and exclusivity of an iPhone. As people continue to upgrade and replace their old phones, however, the numbers may shift. The future is uncertain, but it’s looking like iPhones won’t hold their top spot for much longer.
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