How Shopify Blog Writing Helps Store Owners

April 24, 2023

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TL;DR- If you’re hoping to convert more leads into customers, promote brand growth, increase your sales, and develop a loyal customer base, add a blog to your Shopify store. Shopify blog writing presents you with the opportunity to create and publish e-commerce content that’ll inform and advise your customers.

If you own a Shopify store, you’re probably looking for ways to increase traffic, sales, and customer satisfaction.

Believe it or not, starting a Shopify blog might be the best decision you make when it comes to accomplishing the above-mentioned goals.

Regardless of what you may have heard, blogging is still a popular marketing tool. If you want to take advantage of exceptional benefits, start a Shopify blog.

Read on to learn how and why Shopify blog writing works.

Blogging on Shopify

Shopify stores already have default blog options under the “News” section. You can use this option, or if you’d like, you can create a new blog with a unique name.

To change the name of an existing blog, navigate to Online Stores, then Blog Posts from your admin menu. Then click “Manage Blogs” and choose the name of the blog you want to change. Enter the new name into the Title field from the Edit Blog page. Save your changes, and your new blog name should be in place.

To begin your first blog (if you’re not using the News option), click on Settings in your admin menu, then Apps and Sales Channels. From there, click Online Store, then Open Sales Channel. Click Blog Posts, then Create Blog Post.

(Note: When following this route, you’ll need to create a blog post at the same time you name your new blog.)

In the Title field, type in the title of your first blog post. In the Content field, enter your edited, formatted post.

Locate the Organization section in the page’s drop-down menu and click Create a New Blog. In the Blog Title field, key in the name of your new blog, then click Save.

Writing New Posts

Once you have a blog ready, you can add new posts by following these steps.

Locate the Settings option in your admin menu, and from there, click Apps and Sales Channels
Once that page populates, click Online Store
From there, click Open Sales Channel, then Blog Posts
Click Manage Blogs, then Add Blog
Give your post a title, then determine how you want to handle post comments
Enter your blog content, and when you’re ready, save your changes

Benefits of Shopify Blog Writing

Blog writing on Shopify gives business owners the opportunity to get creative and supplement their customers’ needs through information. On top of creating a body of work that your audience can reference before they purchase a product, your Shopify blog writing can generate additional benefits, including these.

Establish Field Experience

Writing about the products you sell on top of offering them to your customers works to establish you as an expert in your industry. People will read your blog posts for advice and information before they make purchases. They’ll search through your content when they want answers, and that’ll give you a unique angle other stores don’t have.

Increase Sales with Shopify Blog Writing

Using Shopify blog writing to highlight the various products you offer on your online store will enable you to reach more interested customers. By spreading the word about your store’s content, your prices, and what sets you apart from other stores in your industry, you can increase both awareness and sales.

Rise Above Your Competition

You might be neck and neck with other businesses in your industry, but you need a little extra push to stand out. Maintaining a consistent and relevant blogging schedule can do just that. If you publish blog content and they don’t that one difference might be enough to make you stand out from the crowd.

Strengthen Relationships with Your Customers

Whether you’re simply providing your audience with the answers they’re looking for or you’re interacting in the comments, blogging is a great relationship builder. Your blog posts can draw in an impressive volume of customers when pursued correctly. If you engage with them properly, they’ll develop a sense of loyalty to the brand that cares for them.

Improve Your Search Engine Rankings

Keeping SEO in mind when you create blogging content is a must because it makes your posts easier for customers to find. If you develop a sound SEO strategy and use it when creating your blog content, you’ll improve your search engine rankings. This will bring more traffic to your pages and hopefully result in more sales.

Shopify Blog Writing Guidelines

Most e-commerce managers are going to find everything they need through Shopify’s blogging tools. They’re free to use, relatively user-friendly, and they include all the basic elements like visual editing, SEO assistance, scheduling options, tags, and image usage.

For those who prefer blogging simplistically, Shopify’s option might be more ideal than using WordPress. Though you may want to keep your blogging simple, there are a few things you need to do if you want to publish content that draws an audience.

Here are a few simple blogging tips to follow if you’re creating content for the first time.

Perform Keyword Research:
Keyword research is going to make a world of difference when it comes to attracting customers. Before you start drafting anything beyond some topic ideas, perform adequate keyword research. Look for keywords with decent search volumes and low competition to use for SEO. Insert your keywords naturally throughout the body of your blog post to help bring traffic to your pages.
Develop a Content Calendar:
Posting on a consistent basis helps improve your blog’s credibility. While it isn’t easy to manage a Shopify store and a blogging routine at the same time, doing so is essential. Create a content calendar to help you keep track of how much work you need to do each week. Follow your calendar to remind Google that your blog is active.
Produce SEO-Friendly Content:
SEO depends on more than just using the right keywords, though that’s a big part of it. To further improve your blog’s SEO ranking, you’ll need to adopt several “white hat” strategies. These might include properly formatting your pages, providing internal links, updating your content, and writing for general audiences.
Keep Users in Mind:
Write about topics (including your products) that your audience is interested in. Though you want search engines to favor your content, it won’t matter if your audience doesn’t relate to what you discuss. Research your audience and keep their interests in mind when you’re creating your blogging strategy.

Tips & Tricks for Shopify Blog Writing

As mentioned above, keeping track of your blog’s success while trying to operate an e-commerce business isn’t easy. To simplify scheduling posts, monitoring audience interactions, and enhancing user experiences, try these tips.

Set a Posting Schedule: If you’ve written a post and you don’t want to publish it right away, you can schedule the date and time you want your post to be available.
Monitor/Manage Comments: You could choose to disable comments for certain posts (or all of them), allow comments with moderation, or allow comments to publish automatically.
Use the Excerpts Feature: Provide your customers/audience with a quick excerpt of your blog post so that they know what to expect.
Add Tags: Adding tags can help you organize your blog posts and make it easier for your audience to find other posts along the same topic.
Connect to Social Media: Use social media buttons so that your blog’s visitors can keep up with your brand on all your social media accounts.
Invite Subscribers: You can add a button to your blog that makes it easy for visitors to subscribe, or you can send invites through newsletters or social media posts.

Shopify Blog Writing Types

Most of the time, people who own and operate Shopify stores stick to blog formats that focus on brand growth. Store owners might choose to write shopping advice columns, cover industry-related news, present resources relevant to their niche, and more. E-commerce blogs are usually product-centric, but as a store owner, you’re welcome to get creative when it comes to what you write about.

Let’s take a look at common Shopify blog writing topics, components, and inclusions.

e-Commerce Writing

This type of writing encompasses several formats, but in general, e-commerce writing aims to sell products. These posts might include anything under the scope of your store, including news announcements, category lists, product launches, promotions, sign-up pages, and more.

If your store sells specific products, you’ll want to operate within that niche while you’re writing blog posts. Let’s assume your store specializes in athletic shoes. You can create a massive volume of content related to your industry and the products you offer.

Here’s an example of how one e-commerce post might look.

e-Commerce Blog Template

Title
Introduction: [Provide a short summary to explain the main point of your post. For this example, let’s stick with athletic shoes.]
Section 1: [Name Your Section or Point: Choosing the Right Fit for Your Foot Shape]
Subsection: [Add supporting information
Section 2: [Name Your Section or Point: Sizing Your Shoes Properly]
Subsection: [Add supporting information]
Section 3: [Name Your Section or Point]
Subsection: [Add supporting information: Find Shoes with Decent Support]
Conclusion: [Wrap up your post]
CTA: [Direct the reader to an action]

Calls to Action (CTAs)

Calls to action are not necessarily a type of e-commerce blog post, but they’re important nonetheless. A CTA should be added at the end of most, if not all, of your store’s blog posts. By leading your audience toward the next step of their shopping journey, you can increase sales and strengthen your customer relationships.

Here’s how to direct readers toward taking action.

CTA Examples

Sign up today for exclusive access to [X Product/Service]!
Don’t miss out on the [X Product] launch. Join our Reminder List.
Take the first step toward better sleep. Sign up now!
Act now to receive your FREE sample of [X Product] before they’re gone!

Product Promotion

Product promotion posts are useful if you want to get the word out about a new product launch or savings opportunity. Include all the pertinent details associated with your promotion in the post so that your readers have everything they need to make a decision.

For example, if you’re offering one free item when shoppers buy at least two, include those details in your post. Nobody likes being offered something for “free” only to be told they need to make two purchases first. However, people enjoy being offered an extra item when they’re already planning to buy two others.

This is what your product promotion post might look like.

Product Promotion Template

Introduction: [name the product and list its key features]
Product Description: [expand upon the introductory description and describe the product, its features, benefits, ingredients, etc.]
Promotional Information: [list the details of the promotion, such as discounts, special offers, rules, limitations, dates, or giveaways]

Shopify Blog Writing Options

If you’ve gotten this far, you may want to take advantage of the benefits that come from Shopify blog writing. There are several ways to get blog writing accomplished, depending on the time you have available and your current writing skills.

Let’s briefly cover a few ways to get started with your Shopify blog schedule.

DIY

Shop owners who happen to be decent writers might choose this option. Writing blog posts by yourself is the most affordable option in terms of money. However, this option might not be applicable to store owners who manage very busy schedules.

Stay tuned, though. There’s a great way to get around the time requirement and it doesn’t have to cost you a cent.

Freelance

Working with a freelance writer may be a better option for busy store owners. A freelance writer can complete writing assignments for a predetermined fee, but you might need to shop around until you find a writer who matches your style and voice.

Hiring

Hiring a personal writing professional is another option. These writers are usually more expensive, but working with a private writer gives you the chance to collaborate until the results fit what you’re looking for.

Outsourcing

Outsourcing is a more affordable option, as you’re able to reach a wider network of writers overseas. However, like freelance writing options, the quality of the work you receive will vary.

Shopify blog writing isn’t easy, but it’s worth the time and effort you’ll need to invest. Creating and maintaining an e-commerce blog on your website can bring more traffic to your pages, improve your brand’s reputation, and increase your sales.

If you want to try blog writing for yourself, but you don’t know where or how to start, you’re in luck. Instead of having to stare at a blank screen hoping for a miracle, try Juno! This AI program can generate 10 blog topics in seconds, and if you wait a few minutes, you’ll have 10 outlined and drafted blog posts ready to be edited.

Let Juno do the heavy lifting for you, and if you need help editing your posts, reach out to Content Cucumber and one of our professional editors would be happy to help.