Updated 12/5/25
Evergreen Holiday content sounds like an oxymoron, but it’s actually a great way to keep your audience engaged while also building brand awareness and boosting SEO.
Wondering how to strike the perfect balance between overly-themed and useful all year long? We’ll cover our top tips for how to write good holiday blog content and why evergreen content marketing is one of the best things you can do for your small business.
What Is Evergreen Content?
Evergreen content is content that is applicable no matter what time of year it is. It reads as fresh as an evergreen tree — hence the name — and doesn’t go out of style.
It’s the type of content that supports your overall marketing and SEO strategies and can serve as the backbone for your content year-round.
For example, if you own a small marketing agency and you want people to hire you for your email funnel skills, your evergreen content should be centered around the world of email marketing and what your readers should know.
However, it’s important to note that evergreen content is not new product announcements, course launches, current trends, or news articles. These types of content can be engaging and timely, but they should not serve as the cornerstone of your SEO and brand strategy.
With this in mind, let’s touch on how to write good holiday blog content that is dual purpose.
How to Create Holiday-Themed Evergreen Content
Holiday-themed evergreen content can help you capitalize on popular themes, like Christmas. This is especially important if you are running an E-commerce business because people are more likely to shop around the holidays.
Popular seasonal topics can help boost your SEO rankings since they are frequently searched. That’s the beauty of dual-purpose content.
But even if you do have a holiday product or service in your blog, the rest of the piece should be evergreen. After the holidays, you can remove the section that is seasonal (if need be) and the rest of the content should still work.
Keep in mind that even if you don’t rank for every keyword in your holiday-themed pieces, you can still build a healthy SEO base by including information that someone would search for regularly.
Popular Evergreen Blog Formats
Because you want the content to live on beyond the holiday season, some formats are more successful than others.
Here are a few that lend themselves well to evergreen content:
- FAQs
- How-To Guides
- Interviews
- Listicles
- Checklists
This is by no means an exhaustive list, but it can help you determine which would be best for your business and provide a starting point for the types of content you want to create.
The Do’s and Don’ts of Evergreen Content Marketing
There are no strict rules when it comes to this type of content, but there are some best practices and guidelines that can help you make the most of your evergreen content marketing strategy.
Here are five of our top do’s and dont’s:
1. Pick the Right Topics
Picking engaging topics is essential. You want your readers to actually stay on your page and engage with your content!
2. Update Your Content Frequently
While the intent for your content is to be evergreen, that doesn’t mean it won’t need updates.
You want to ensure the pieces you are housing on your website are accurate, up-to-date, and still applicable to your current marketing strategy.
3. Have Multiple Hero Image Options
Hero images are an important part of evergreen content. But if you have a picture of a beautiful Thanksgiving tablescape as your hero image, you’re limiting your content’s reachability.
Instead, have at least two images selected, one holiday-themed and one neutral so you can swap any time-sensitive images out when the holidays are over.
4. Leave Out the Props
Photoshoots can go a long way toward making your content stand out.
As you’re staging flat lays, taking product shots, and the like, avoid adding themed props. You don’t want to have an entire photo album of Christmas greenery or Easter eggs and not be able to utilize your images year-round.
If you’re dying to include at least some holiday elements, go for it. Just limit how many final images you use.
5. Avoid Trends
Trends can be a great way to add new followers and subscribers, but they’re short-lived. And they don’t belong in evergreen content.
Current trends change so quickly that you’d be constantly updating your content to keep up. That’s not only unsustainable, but it defeats the purpose of this marketing method in the first place.
How Holiday-Themed Content Can Serve You Year-round
Evergreen content marketing is one of the best ways to serve your audience because the information you provide is always timely, has a long shelf life, and is a great way to keep them connected with you and your brand.
Most businesses benefit from combining internal capabilities with external specialized partners. Core strategy, brand guidelines, and technical infrastructure typically remain in-house while specialized localization tasks engage external experts.
Content Cucumber offers scalable content creation services that adapt to growing localization needs. As businesses expand into new markets, dedicated writers can be assigned to specific regions or languages, ensuring consistent quality while allowing specialized focus on particular market requirements. This model provides the expertise of specialized talent without the fixed costs and management overhead of large internal teams.
Follow these simple tips for how to write good holiday blog content and see how you can have the best of both worlds year-round!
For more ways to level up your marketing techniques, visit the Content Cucumber blog today.
Frequently Asked Questions
Evergreen content is content that remains applicable and fresh no matter what time of year it is, doesn't go out of style, and supports overall marketing and SEO strategies year-round.
Create content where the holiday elements can be removed after the season while the core information remains useful, ensuring most of the piece focuses on evergreen information that people would search for regularly.
Popular evergreen blog formats include FAQs, how-to guides, interviews, listicles, and checklists that can remain relevant beyond seasonal topics.
Evergreen content supports overall SEO strategies by providing consistently relevant information that can rank for keywords year-round and serves as the backbone of content strategy.
Evergreen content should be updated frequently to ensure it remains accurate, up-to-date, and still applicable to your current marketing strategy.
New product announcements, course launches, current trends, and news articles are not evergreen content because they are timely and should not serve as the cornerstone of SEO and brand strategy.
Having at least two hero images (one holiday-themed and one neutral) allows you to swap out time-sensitive images after the holidays while maintaining the content's year-round reachability.
No, trends should be avoided in evergreen content because they change quickly and would require constant updates, which is unsustainable and defeats the purpose of evergreen marketing.
Holiday-themed evergreen content helps E-commerce businesses capitalize on popular themes when people are more likely to shop, while boosting SEO rankings through frequently searched seasonal topics.
Avoid adding themed props in photoshoots so images can be utilized year-round; if holiday elements are included, limit how many final images you use with them.