Best Content Writing Companies for Accounting Firms

If you’re an accountant or bookkeeper looking to level up your content this year, you need an accounting firm content writing company.

Writing for the internet can be challenging. Even if you’re a great writer in your spare time, creating content that is optimized for the web is time-consuming and requires research and continued education. 

As you’re planning out your content strategy this year, take time to look into these content writing companies so you can find the right fit for your business.

Let’s dive in!

Why You Need A Content Writing Company

Content marketing sets your company up for success by establishing your brand as an expert in your field. In the rapidly changing digital landscape, this is vital if you’re looking to compete and gain customers’ trust right off the bat.

Whether you call yourself a CPA, accountant, or bookkeeper, maintaining a competitive edge over your competition starts with establishing who you are both on and offline. A huge part of that is creating content that is relevant, timely, and well-researched to back up your offerings.

It’s also important to keep in mind that three times the amount of sales leads are generated with content marketing compared to traditional marketing methods. 

That right there is reason enough to look into the right content marketing partnership.

How To Find Content Writing Companies for Accountants, Bookkeepers, And CPAs

As an accountant, bookkeeper, or CPA, you have a technical skill set that requires a high-quality writer to understand. You can’t just hire anyone and expect to get great results.

To help you weed out subpar content writing services, here are a few things to watch out for:

Confusing Policies 

When you’re hiring a bookkeeping, accounting, or CPA content writing company, it’s important to find one with terms and conditions that are easy to understand.

There’s nothing worse than trying to decipher when you’ll receive your content after you’ve already committed funds to the partnership. You need to know how many words or blogs you’ll be getting per week and when they’ll be delivered.

If you have to hunt for their policies or can’t get a clear answer from a writing platform, think twice before agreeing to work with them. You’d be amazed at how often people are price-gouged and then given poorly written and researched content. 

In addition, beware of the endless scroll to find information. If you can’t find a clear call to action that takes you to a page with easy-to-understand copy, you’re probably going to be disappointed.

Poor Writing 

We mentioned this at the beginning of the article, but not everyone is a good writer, and not everyone can write about your topic. This is extremely important to remember when you’re hiring a content writing company as an accountant.

Not only should your writer have a basic understanding of industry-specific terminology — or the ability to research well — but they should have a thorough grasp of SEO best practices and be able to craft a blog that is both engaging and informative without spelling errors or other grammatical mistakes. 

Nothing pulls a reader out of content faster than typos and poor grammar, and you don’t want to have to go behind your writer and fix everything. That’s time out of your day that you could be spending actually running your business. 

With these few points in mind, let’s look at some of the best content writing services for you to choose from. 

Best Content Writing Companies 

1) Content Cucumber 

We had to put ourselves on this list because this is where we excel. 

At Content Cucumber, we love partnering with bookkeepers, CPAs, and accountants on content because we have the ability to deliver on our promises.

For example, at Content Cucumber, you receive a dedicated writer who gets to know you, your subject matter, and your brand voice intimately. That means you get a real relationship with a real person who can be with you as you grow your firm. 

Not only that, but Content Cucumber’s writing team is well-versed in SEO best practices, we have clear subscription policies, and you’ll never be left wondering when you’ll receive your content. 

Between weekly check-ins, no long-term contracts (but of course you can keep working with us on a month-to-month basis), no hidden fees, and transparent pricing, we’ve got you covered. 

You can even request a free demo to try it before you buy it. We think that’s one of the most stress-free parts of choosing our platform, but you’ll have to try it for yourself. 

Pricing: $950/month for 8,000 words

Demo: /demo

2) Compose.ly

Compose.ly is another content writing firm that deserves a nod on this list. 

They are especially great for niche topics, such as accounting, and work to pair you up with a writer with expertise in your field. In addition, they are a good company to partner with for long-form content, which works exceptionally well for technical topics like this.

The only thing we think is worth noting is that deadlines are a little more flexible when using this platform, and your turnaround times may vary. 

This may not be a big deal if your content strategy isn’t super tight. However, if you are trying to round out a monthly calendar, you may need to plan well in advance to prevent any lapses in content flow.

Pricing: Managed content starts at $999/month—$75 per 500 words self-service

Subscribe: https://compose.ly/managed-service

3) Content Refined 

Content Refined is another full-service content marketing company that offers good plans for long-form content. 

Their track record speaks for itself, and their website is easy to navigate. They also have clear package pricing and even assign you an editor to oversee the writing process. 

Keep in mind that an assigned editor is different from a consistent writer; however, having one person follow your account can help with overall consistency in tone and style.

They offer month-to-month packages, bulk packages for anywhere from 25,000 to 100,000 words, and keyword research services to help your blogs rank on search engines. 

Pricing: $769/month for 8,000 words

4) Blog Supply Co.

If you only need a few blogs a month, Blog Supply Co. may be the way to go.

They offer two, six, or eight blogs a month, and you create the title, supply the subject matter, and tell them how long you want each blog to be. 

Keeping these numbers in mind is important with this platform because they aren’t equipped to handle large amounts of content requests. 

If you’re a solo operation that only needs a few blogs a month for SEO purposes or to share timely information with your audience, they may work great. But if you’re a marketing company that needs several accounts for your clients, you are probably better off using another service. 

Pricing: Ranging from $99-349/month for 2, 4, or 8 blogs

Content Writing To The Rescue 

When it comes to finding the best content writing company for accountants and bookkeepers, it’s important to do your research and ask for samples of their work. 

Keep in mind that you want to find a writing firm that values your brand voice, understands SEO, and offers a variety of packages and services to fit your growing needs. In addition, you’ll want to consider partnering with a platform that offers you a dedicated writer who can write within your specific niche, such as Content Cucumber.

At Content Cucumber, we believe you should be able to customize your writing package on a month-to-month basis and only receive what you need. We also believe in clear policies and communication so you’re never kept guessing. 

For more information on our content writing services and how to get started, visit the Content Cucumber blog today!