How Does Influencer Marketing Work?
Over time, traditional advertising methods have become less effective than they once were. More and more often, consumers depend on personal recommendations and social proof …
The Power of Partnerships: Strategic Marketing Channels for Sustainable Growth
At this year’s Chicago Build Expo, Lorenzo Costa, Founder & CEO of Link Creative, delivered a standout session titled “The Power of Partnerships: Identifying Key …
Key Digital Marketing Strategies from DLR Group at Chicago Build 2024
Amidst the energy of Chicago Build 2024, marketing leaders gathered to discuss impactful strategies that are shaping the architecture and construction industries. Among them, Brittney …
Elevating Your Brand Through PR
Insights from Winger Marketing at Chicago Build 2024 The Chicago Build 2024 expo brought together industry leaders to share insights into how professionals can sharpen …
The Art of Effective Leadership
Insights from the Chicago Build Expo At this year’s Chicago Build Expo, the leadership workshop led by Jeannette Lenear Peruchini, Vice President and Managing Principal …
How to Become a Content Machine Using AI
Insights from Alan Stern’s Build Chicago Workshop At the Chicago Build Expo, Alan Stern President of Persona Marketing, delivered an insightful workshop titled “How to …
Shoptalk Fall 2024 Key Takeaways
Leaders Reflect on Retail’s Rapid Evolution Shoptalk Fall 2024 brought together a powerhouse lineup of speakers to discuss the trends shaping the future of retail. …
Personalization Tactics Driving Loyalty and Lifetime Value: E-commerce Insights from Shoptalk 2024
At Shoptalk 2024, marketing leaders from top brands such as Marriott Bonvoy, PetSmart, and Mastercard shared how they leverage personalization to foster customer loyalty and …
Building a Tech Stack for Unified Commerce
Lessons from Industry Leaders at Shoptalk Fall 2024 At Shoptalk Fall 2024, retail leaders gathered to discuss the ever-evolving landscape of technology in commerce. Moderated …