Every blog post that gets published was created with a specific purpose in mind. Whether creators want to inform their readers about a topic of interest, generate greater brand awareness, or persuade an audience to make a decision, there are always goals in mind when writing a blog post. That said, some audience members don’t identify very well with blog posts, which is where repurposing blog content comes into play.
By repurposing the content you’ve written, you’re essentially providing your audience members with options they can explore when it comes to absorbing your content in ways that work better for them than blog posts.
Keep reading to learn more about why repurposing blog content is a great idea, as well as a few tips on how to convert your content into something new.
Why is Repurposing Blog Content Beneficial?
Creating blog content isn’t an easy task, especially when you’re writing long articles or covering complicated subject matter. When you create a high-quality piece of written content, one of the last things you want to do is let the work you’ve done fade into obscurity.
By repurposing blog content, you can add new life to something you’ve already worked so hard on. Repurposing your blog content enables you to make changes, use new formats, and develop new ideas based on what you created in the recent or distant past.
Reusing your blog content is not only beneficial when it comes to helping you churn out new, high-quality pieces of content on a regular basis. It also benefits your audience by presenting them with content that takes on several formats, as one format may be more enjoyable for certain audience members.
How to Repurpose Written Content
Repurposing blog content is not as easy as simply re-releasing a blog post you wrote years ago. Doing this isn’t repurposing because you’ve made no changes to the original work. To repurpose a piece of content, it’s important to add something fresh to the mix. The amount and nature of the changes you make are up to you, so long as you’re taking an original piece of content and transforming it into something unique.
Here are a few ideas to try if you’re working on repurposing blog content.
1- Turn Blog Posts Into Infographics
If your blog post contains a decent amount of statistical information or data, turning it into an infographic might be a worthwhile endeavor. By turning your long-form content into something that’s a little more visually comprehensive, you’re providing your audience with new ways to engage with your creations.
Let’s say you originally wrote a 1200-word blog post. While you probably got a decent number of views after publishing the post, some members of your audience might not have the time to sit down and read something that takes a few minutes to get through.
By providing an infographic, you’re showing your audience members all of the most important points in a graphic that they’ll only need a minute or two to look at.
2- Repurpose Blog Content to Create Videos
To provide your audience with more convenient ways to absorb your content, turning a blog post into video content works wonders. You could choose to turn your blog post into a video script and have a speaker narrate the information you cover. Another option would be to write segments of your blog post as subtitles and bulleted lists that viewers can use to follow along.
3- Segment Information Into Slideshows
A blog post that covers a significant amount of information in a single article might work well if it’s converted into a slideshow. Let’s assume you’re writing an article that covers unique components of several similar health conditions. By turning each point into a slide, you can provide your listeners with short, easy-to-navigate segments that they can follow if one particular condition has garnered their interest.
4- Try Repurposing Blog Content as Q&As
Plenty of creators write long-form blog posts to answer a series of questions the audience has about some industry-related topic. While these posts strive to provide relevant answers, skimming through the entire article to locate the answer to one question can become a hassle.
To make it easy for your audience to find the answers they’re looking for, arrange the points your post covers into a neat, organized Q&A document. You can remove all the transition information and introductory information and instead keep a list that presents questions so that they’re easy to find. From there, readers can click the question, use a drop-down text option, or simply read beneath the heading for quick, easy answers.
5- Use Blog Content for Social Media Posts
It’s also a good idea to take small, informative segments of your blog content and create a social media post that introduces the topic to your audience. For example, if you have a detailed blog post that covers various window treatment options, posting a short selection of text that summarizes the entire article can provide viewers with the information they need in order to decide whether they want to read the post itself.
6- Compile Posts Into eBooks
If you have a series of blog posts that cover a specific topic in depth, converting those pieces of content into an e-book might be a smart decision. Simply read through and organize each post so that the order makes sense for your readers. Perform edits that tie each post to the next, and provide your readers with a table of contents they can refer to if they need to find a specific element of the topic you cover.
7- Develop Webinars
Content that’s particularly educational or professional can be built upon in order to create a webinar that your readers can participate in. You can discuss the various points covered in your blog so that your audience knows everything they need when it comes to the topics you cover.
In addition to providing information in a live setting, hosting a webinar also enables you to conduct a feedback or Q&A session that you can use to collect future content ideas. Not to mention, inviting your audience to a webinar can help increase your numbers, as these people will likely spread the word about your event to other interested parties.
8- Share Your Knowledge with Courses
If the content written in your blog posts seems like it would translate poorly when shared through a live event, like a webinar or live workshop, you might also try turning your blog post into a mini course. Your audience can interact with a short course in much the same way as a blog post, but upon finishing the activities therein, your audience members will feel more rewarded and informed. Plus, if your content is particularly informative and you’re an authority figure on the topic at hand, you may very well be helping your audience members step into your industry by showing employers that they’ve completed your course offerings.
9- Provide Relevant Updates
When new information comes out about the topic you’ve covered in a blog post, you’re presented with an excellent opportunity to repurpose your blog content. By updating the information you wrote months or even years ago, you’ve essentially created a new blog post. Share it with your audience so that they can get informed about the latest developments in your industry.
There’s no reason to let good content disappear. When you’ve created something you’re proud of, it’s only natural that you want to get it in front of as many interested parties as possible. By repurposing blog content you’ve written, you can offer your audience members an array of formats to explore and new ideas to step into.
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