According to Hootsuite, brand awareness is described as “a measure of how well people recognize your brand, including how ‘aware’ they are that your brand exists at all.”
Not only does brand awareness help the public become familiar with your product or service, it also helps your brand stand out from its competitors.
So, how do you build up your brand awareness?
Keep reading to find out 3 easy ways to increase brand awareness for your company!
Create shareable content
The first tip to increasing your brand awareness is to create shareable content. Content marketing for brand awareness is key. Focus on content that’s easy to share, both literally and figuratively.
One quick step to making your content more sharable is by putting buttons on your website and blog that allow readers to share your content on various social media platforms.
Taking your target audience into consideration when writing content is also an important step to making your content more sharable.
If you write content that interests your customers and readers, then they would be more likely to share or distribute it to their own connections and circles, which could potentially mean you would gain more customers through their shares.
Taking the time to include a quick call-to-action at the end of your content that encourages your audience to share your blog posts or to tag a friend in your social media post can go a long way.
Being consistent with your posting time is also important. However, make sure that you know the best schedule for your specific audience so you’re reaching as many people as possible with your content each time you post.
Following the best practices for SEO will also help you build brand awareness. Search engine optimization focuses on improving the user experience for consumers, so it’s a good idea to make sure your website helps your SEO presence to get the most sharability out of your content as possible.
Utilizing SEO keywords, on-page SEO, off-page SEO, and link-building strategies will all help you gain a stronger presence within the search results on Google and other search engines.
According to Forbes, the easier your online presence is to find and access, the faster you can build awareness to draw the right people to your brand.
Need Help With SEO?
Unsure of how to get started with SEO strategies for your brand? You’re in luck! Content Cucumber has you covered.
We have an entire section dedicated to SEO on our blog. Check out some of our posts for tips and tricks on building up your SEO presence!
Put your own unique personality into your content
What’s more interesting to read: a long, drawn-out blog post with a boring tone or a blog post bursting with personality and relevant information that gets right to the point?
That’s right – the option with more personality is always more interesting to read and experience for existing and prospective customers alike.
Injecting personality into your content when taking the time to build up your brand awareness is important to make sure your audience keeps coming back for more.
One way to start building up a personality for your brand is to share your story with your customers.
Make sure the story surrounding your brand is not only compelling but also a way to connect with your audience.
One solid tip is to make your brand sound more like a person instead of a company. That way you’re making yourself more relatable and open to your target audience.
You can reveal the history of your brand, showcase your founders, introduce your employees, or whatever else you think would accurately describe your brand and its story.
By sharing your story, you’re helping your brand stand out against your competitors.
When your brand starts to stand out against your competitors, you rank higher in the top of mind awareness of customers.
Qualtrics describes top-of-mind awareness as the “instant recall of the companies we know” and when a consumer names your brand first when thinking about a specific industry, product category, or niche.
So, for a quick example that demonstrates top-of-mind awareness, think about the technology industry.
If you were to ask a group of consumers about the first brand they think of when talking about the technology industry, they’d probably mention Apple, Samsung, or Microsoft almost immediately.
That’s because those three companies have dominated the top-of-mind awareness of anyone who utilizes a product or service from the technology industry.
If you strive to be the Apple, Samsung, or Microsoft of your industry, start personalizing your content to help increase your brand awareness!
Run social media contests
The third tip on how to raise brand awareness is to run social media contests on your platforms.
Running contests on your social media pages is not only a fun and easy way to allow people to try your product or service, but it’s also a way to draw attention to your brand online.
When brands typically do social media contests, they have the individuals interested in entering either tag their friends in the comments of the posts or repost and share the post itself on their stories or their own social media pages to complete their entry.
Sometimes brands even have the contestants do both for maximum exposure to their content.
For example, sometimes concert venues do contests on their social media accounts for fans to win tickets to see popular artists that are coming to their city to do a show.
Since the artist has an established fanbase that already exists, there’s a lot of engagement with the venue’s contest posts through comments, likes, and shares.
That engagement leads to more followers and helps build the venue’s brand awareness even more in the process.
Similar to the concert venue example, when the contestants for your social media contest tag their friends or share the contest post on their social media pages for their entries to the contest, it’s an opportunity for fresh and new visitors to check out your content and your brand.
The more visitors that see your contest post and decide to stick around for your “normal” content, the higher your brand awareness increases.
Additionally, if you ever have the opportunity to collaborate with another brand or another content creator for a contest, take it. It’s a fantastic way to blend your audiences and content while working together to help each other out.
Conclusion
Now that you’ve learned about our 3 tips, you’re ready to start building your brand awareness!
With your new-found knowledge about creating shareable content, putting personality into your content, and running contests on social media, strengthening your brand awareness will be a piece of cake.
Want to learn more about brand awareness? Check out Content Cucumber’s blog for additional content!